Digital Marketing Manager

2 weeks ago

Singapur, Singapore Sephora Digital SEA Pte Ltd Full time

About the Role

We are seeking a highly skilled Digital Marketing Manager to join our team at Sephora Digital SEA Pte Ltd. As a key member of our marketing team, you will be responsible for shaping and executing social media strategies for the region, designing content programs and on-brand experiences that drive consideration, connecting consumers, media & influencers to Sephora.

Key Responsibilities

  • Develop and execute social media strategies to drive engagement and social share of voice for specific regions/countries within the SEA & Oceania region
  • Design and implement content programs and on-brand experiences to drive consideration and conversion
  • Manage external agencies' relationship for budget optimization, ensuring delivery of On-time aligned content calendar plans with influencers and BAs in the program
  • Delivery of On-time aligned regional community toolkits for Sephora's trend-led marketing campaigns
  • Custodian of our unique Sephora brand codes and expressions through community toolkit deployment
  • Championing our customers – always briefing content through the lens of our customers
  • Delivery of On-time post-mortem reports providing comprehensive performance and analysis for all influencer and BA led initiatives
  • Analyse and report on Sephora's Impact and Engagement Metrics across Owned & Earned social platforms via influencer marketing utilizing data from the Social Listening tool
  • Lead as main Community contact for all brand partners, advising brands on how to win at Sephora from an influencer marketing POV to achieve mutually beneficial business objectives
  • End to end Influencer management: Manage regional agencies and own and deploy allocated budget, overseeing invoice processing, and following up on vendor payments
  • Lead reciprocal partnerships cross-functionally in a highly matrixed organization: Marketing (Marketing Leadership team, Integrated Marketing, Creative, CRM & Loyalty & Customer Experience), Merchandising (including Visual merchandising), Retail operations, In country teams and Stratcom/GMs
  • Employ a strategic approach to process; organize and divvy up work effectively
  • Demonstrate our Sephora values of Passion for Client Service, Innovation, Expertise, Balance, Respect for All, Teamwork, and Initiative.

We're Excited About You If You

  • At least 5 years of professional experience in social media platforms and influencer marketing prefer-ably within the retail, beauty industry
  • Prior experience working in an PR Events will be an added advantage
  • Strong project management and planning skills, with the ability to conceive strategy and drive execution in a fast-paced entrepreneurial environment.
  • Innovative and creative – continually looking to demonstrate and drive improvement to improve commercial outcomes
  • Experience managing and working within an allocated budget.
  • Experience working with cross functional partners or clients to meet their business needs.
  • Ability to organize and manage multiple detail-oriented projects and to meet deadlines.
  • Willingness to approach projects with a can-do attitude and create process where there isn't one.
  • Proficiency in Word, Excel, and Power Point.
  • Strong management skills
  • International exposure
  • Aligns the team in the mission and vision.
  • Understands the importance of team culture and dynamics.

While at Sephora, you'll enjoy...

  • The people. You will be surrounded by some of the most talented leaders and teams – people you can be proud to work with.
  • The learning. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.

You can unleash your creativity, because we've got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart. This, is the future of beauty. Reimagine your future, at Sephora.

Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.

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