Digital Marketing Manager

2 months ago

Singapur, Singapore Sephora Digital SEA Pte Ltd Full time
About the Role

We are seeking a highly skilled and experienced Digital Marketing Manager to join our team at Sephora Digital SEA Pte Ltd. As a key member of our marketing team, you will be responsible for shaping and executing social media strategies for the region, designing content programs and on-brand experiences that drive consideration, connecting consumers, media & influencers to Sephora.

Key Responsibilities
  • Community Marketing Strategist – Observe the latest social developments and trends within the beauty industry (notably vs key competitors) and design brand/ community social strategies to best drive engagement and social share of voice for specific regions/countries within the SEA & Oceania region
  • Design for scale: Developing a Growth strategy for our current influencer program (micro and nano) including but not limited to Market Assessment, "Go-to-market" strategy, platform specific strategy, ways of working operational model, etc
  • Strong understanding of key social performance metrics and analytics, knowing how it works together to drive sales/ profitability for Sephora.
  • Manage external agencies' relationship for budget optimization, ensuring delivery of On-time aligned content calendar plans with influencers and BAs in the program
  • Delivery of On-time aligned regional community toolkits for Sephora's trend-led marketing campaigns
  • Custodian of our unique Sephora brand codes and expressions through community toolkit deployment
  • Championing our customers – always briefing content through the lens of our customers
  • Delivery of On-time post-mortem reports providing comprehensive performance and analysis for all influencer and BA led initiatives
  • Analyse and report on Sephora's Impact and Engagement Metrics across Owned & Earned social platforms via influencer marketing utilizing data from the Social Listening tool. Innovate new ways to improve and test and potentially scale new ideas / execution through key learnings across markets
  • Lead as main Community contact for all brand partners, advising brands on how to win at Sephora from an influencer marketing POV to achieve mutually beneficial business objectives
  • End to end Influencer management: Manage regional agencies and own and deploy allocated budget, overseeing invoice processing, and following up on vendor payments
  • Lead reciprocal partnerships cross-functionally in a highly matrixed organization: Marketing (Marketing Leadership team, Integrated Marketing, Creative, CRM & Loyalty & Customer Experience), Merchandising (including Visual merchandising), Retail operations, In country teams and Stratcom/GMs
  • Employ a strategic approach to process; organize and divvy up work effectively
  • Demonstrate our Sephora values of Passion for Client Service, Innovation, Expertise, Balance, Respect for All, Teamwork, and Initiative.
Requirements
  • At least 5 years of professional experience in social media platforms and influencer marketing prefer-ably within the retail, beauty industry
  • Prior experience working in an PR Events will be an added advantage
  • Strong project management and planning skills, with the ability to conceive strategy and drive exe-cution in a fast-paced entrepreneurial environment.
  • Innovative and creative – continually looking to demonstrate and drive improvement to improve commercial outcomes
  • Experience managing and working within an allocated budget.
  • Experience working with cross functional partners or clients to meet their business needs.
  • Ability to organize and manage multiple detail-oriented projects and to meet deadlines.
  • Willingness to approach projects with a can-do attitude and create process where there isn't one.
  • Proficiency in Word, Excel, and Power Point.
  • Strong management skills
  • International exposure
  • Aligns the team in the mission and vision.
  • Understands the importance of team culture and dynamics.
About Sephora

Sepora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.

We are a company that values innovation, expertise, and teamwork. We are passionate about empowering our customers and inspiring them to be their best selves. If you are a motivated and creative individual who is passionate about digital marketing and social media, we encourage you to apply for this exciting opportunity.

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