Assistant Director, Digital and Social

4 weeks ago

Singapur, Singapore Careers@Gov Full time
About IMDA: The Infocomm Media Development Authority (IMDA) is at the forefront of Singapore's digital transformation, shaping the nation's digital future and driving innovation across industries. As the Architect of Singapore's Digital Future (ASDF), IMDA plays a pivotal role in empowering businesses and individuals to thrive in the digital age. Join us in shaping the future of Singapore's digital landscape and making a positive impact on society.

Position Overview: IMDA is seeking a dynamic and experienced Assistant Director to lead our Digital and Social Media team. The Digital and Social Team is one of five teams within the Communications and Marketing department. In this role, you will oversee two critical pillars of excellence: Digital and Social Media Strategy and Digital and Social Media Management. Your strategic vision and data-driven approach will shape and drive IMDA's digital and social media strategy. Additionally, you will enhance awareness of IMDA's brand and position the organisation as a leader in Singapore's digital ecosystem.

Responsibilities:

Digital and Social Media Strategy

  • Develop and implement mid to long-term digital marketing strategies covering content and media, aligned with overall marketing objectives and organisational initiatives
  • Drive continuous performance optimization across the digital and social ecosystem, from awareness to conversion
  • Oversee the Digital and Social team's workplan, budget, and resource needs
  • Conduct process and technology reviews, developing frameworks and strategies for improved efficiency and effectiveness
  • Plan and manage the rollout of new technology and maintain existing marketing technology
  • Serve as the data warehouse for digital and social data, working with the management team to generate insights and manage reporting
  • Identify new digital and social trends and innovations to optimise marketing efforts
  • Be the subject matter expert for digital and social, upskilling the broader marketing and communications team

Digital and Social Media Management

  • Plan and manage IMDA's social media channels, proposing plans to add new channels and sunset non-performing ones
  • Develop engaging and informative content for social media and websites to support business needs, address brand-related gaps, and increase reach and engagement
  • Lead content creation that is relevant and insightful for various target audience groups
  • Develop strategies and media buying plans for social media channels to increase visibility and reach
  • Manage external media agencies in developing and tracking digital/social marketing campaigns, ensuring optimised performance and budget adherence
  • Review, update, and optimise IMDA's corporate website performance, ensuring content is current and user experience is positive
  • Conduct UX and SEO audits, and implement SEO and SEM strategies to improve audience experience and increase traffic
  • Plan and manage CODI, IMDA's mascot, to increase understanding of digital economy needs, IMDA's role, and educate people on digital protection and cyber wellness
  • Manage and develop skillsets of the digital and social marketing team, building strategic partnerships and providing value-added counsel to stakeholders
  • Propose innovative and creative ideas to reach potential target audiences, continually improving overall strategy and tactics to enhance performance

Requirements

  • Minimum 12 years of relevant experience in Digital Marketing and Marketing Technology
  • Minimum 5 years of team management experience, having led a team of 5 or more direct reports
  • Experience in market research and developing strategies and roadmaps for Marketing Technology and Digital Marketing to build a strong brand
  • Proven track record in building capacity and capability in Marketing Technology and Digital Marketing strategy and execution
  • Strong understanding of Business-Tech integration and experience managing technology projects
  • Hands-on knowledge of analytics tools such as Power BI and Tableau will be preferred.
  • Excellent creative writing and presentation skills; adept at managing senior stakeholders for public engagements
  • Highly strategic, driven, and energetic, with the ability to thrive in a fast-paced environment
  • Self-starter with outstanding project management skills and creative thinking abilities
  • Experience in managing third-party agencies, vendors, and suppliers
  • Strong team player with the ability to work well independently

#LI-IT2

  • Digital Marketing Assistant

    4 weeks ago

    Singapur, Singapore We Are Social Full time

    We Are Social is a global socially-led creative agency with unparalleled social media expertise. Our team delivers world-class creative campaigns and strategies based on social insights for forward-thinking brands.The Account Management team is at the heart of our agency, interacting closely with various departments. As a key-supporting role, you will...

  • Digital Communications Director

    4 weeks ago

    Singapur, Singapore Adelphi Digital Full time

    Adelphi Digital is seeking a Digital Communications Director to lead our sales and business development efforts.This is a dynamic role that requires a strong understanding of digital communications and the ability to identify opportunities for growth.The successful candidate will be responsible for:Partner liaison and relationship managementIdentifying and...

  • Social Media Coordinator

    1 month ago

    Singapur, Singapore We are social Full time

    About the RoleWe Are Social is a global agency with a strong presence in the social media landscape. As a key member of our team, you will play a crucial role in delivering world-class social media campaigns and strategies for our clients.Your primary focus will be on supporting your team in delivering our core service areas in Consultancy, Strategy, and...

  • Social Media Account Manager

    1 month ago

    Singapur, Singapore We are social Full time

    We Are Social is a global socially-led creative agency with unparalleled social media expertise. Our team of experts delivers world-class creative campaigns and strategies based on social insights, for forward-thinking brands.As a key member of our team, you will work closely with our Account Directors to manage client relationships and deliver exceptional...

  • Social Media Manager

    4 months ago

    Singapur, Singapore We are social Full time

    We Are Social is a global socially-led creative agency with unrivalled social media expertise. With more than 1300 people in 19 offices spanning four continents and over 80 people here in our Singapore office, we deliver world-class creative campaigns and strategies based on social insights, for forward-thinking brands. Our Account Management teams are an...

  • Sales Director

    6 months ago

    Singapur, Singapore Adelphi Digital Full time

    Sales Director Singapore Adelphi Digital are looking for a Sales Director to join our international digital consultancy. We help our clients to understand the power and potential of the web and need a Sales Director who can help our current and potential clients to identify opportunities for their businesses. This is truly dynamic role; you...

  • Senior Account Executive

    1 month ago

    Singapur, Singapore We are social Full time

    We Are Social is a global agency with unparalleled social media expertise. Our Singapore office is part of a network of 18 offices across four continents, with over 1300 people working together to deliver world-class creative campaigns and strategies based on social insights for forward-thinking brands.A Senior Account Executive at We Are Social is a key...

  • Associate Strategy Director, Social and Influence

    4 weeks ago

    Singapur, Singapore Ogilvy Full time

    Job DescriptionWe are seeking a seasoned Associate Strategy Director, Social and Influence to lead our social strategy team on a robust food and beverage account. As a key member of our Studio X team, you will craft disruptive social strategy at the intersection of culture and technology that deliver impact.You will be responsible for shaping the social...

  • Social Media Director

    4 weeks ago

    Singapur, Singapore Publicis Groupe Full time

    Job Title: Associate Social Media DirectorWe are seeking a highly skilled and strategic-minded Associate Social Media Director to lead the development and execution of social media strategies for our clients. As a key member of our team, you will have the opportunity to shape and grow the social impact of top brands from our Singapore office.Key...

  • Digital Media Director

    1 month ago

    Singapur, Singapore Autodesk Full time

    Job Title: Director Global Paid MediaAt Autodesk, we're shaping the future of making things. As a Director of Global Paid Media, you'll play a key role in driving our digital media strategy and leading a team of experts to deliver exceptional results.About the RoleThis is a unique opportunity to join our Digital Media Center and lead the development and...

  • Account Management Intern

    2 months ago

    Singapur, Singapore We Are Social Full time

    We Are Social is a global socially-led creative agency with unrivalled social media expertise. With more than 1300 people in 19 offices spanning four continents and over 80 people here in our Singapore office, we deliver world-class creative campaigns and strategies based on social insights, for forward-thinking brands. Now, we’re looking for Interns to...

  • Senior Account Executive

    6 months ago

    Singapur, Singapore We are social Full time

    We Are Social is a global socially-led creative agency with unrivalled social media expertise. With more than 1300 people in 18 offices spanning four continents and over 80 people here in our Singapore office, we deliver world-class creative campaigns and strategies based on social insights, for forward-thinking brands. A Senior Account Executive at We Are...

  • Senior Digital Marketing Administrator

    6 months ago

    Singapur, Singapore Adelphi Digital Full time

    Senior Digital Marketing Administrator Singapore Adelphi Digital is looking for a highly organized marketing administrator to manage our marketing operations across the Asia-pacific. This is a one-of-a-kind opportunity where you’re going to help blaze the trail for our growth, plus your own. Duties and Responsibilities: Show...

  • Digital Solutions Architect

    4 weeks ago

    Singapur, Singapore Adelphi Digital Full time

    Job SummaryWe are seeking a highly skilled Digital Solutions Architect to join our team at Adelphi Digital. As a key member of our technical team, you will be responsible for designing and implementing cutting-edge digital solutions that meet the needs of our clients.Key ResponsibilitiesWork closely with project teams to develop functional and technical...

  • Digital Marketing Director

    4 weeks ago

    Singapur, Singapore Razer Full time

    Job SummaryWe are seeking a highly skilled Digital Marketing Director to join our team at Razer. As a key member of our marketing team, you will be responsible for driving the growth of our global performance marketing channel through demand generation programs, marketing campaigns, and analytics.Key ResponsibilitiesDevelop and execute digital marketing...

  • Associate Creative Director

    2 months ago

    Singapur, Singapore Publicis Communications Full time

    Job Description We are looking for an Associate Creative Director (ACD) with a strong background in art direction, content creation and creative team management, and has experience in ideating for platform-driven strategies to conceptualise and execute visually compelling campaigns that resonate across various digital and social platforms . This...

  • Client Service Director

    6 months ago

    Singapur, Singapore OSF Digital Full time

    OSF Digital is a leading digital transformation firm with a global footprint in 30+ countries and over 2000+ employees. Our passion is in helping businesses leverage commerce, marketing, sales, service, analytics, loyalty, and digital experience solutions. With rapidly growing, global expertise in enterprise connected commerce, OSF seamlessly guides brands...

  • Social Media Director

    4 weeks ago

    Singapur, Singapore Marina Bay Sands Full time

    About the RoleMarina Bay Sands is seeking a highly skilled Social Media Director to join our team. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive social media strategies across key platforms to ensure high engagement levels and reputation at Marina Bay Sands.Key ResponsibilitiesDevelop and...

  • Associate Social Media Director

    6 months ago

    Singapur, Singapore Publicis Groupe Full time

    Job Description We are seeking an experienced and strategic-minded Associate Social Director to drive the development and execution of social strategies for our clients. As a key member of our team, you will have the opportunity to shape and grow the social impact of top brands from our Singapore office. Expectations of an Associate Social Media...

  • Senior Assistant Director

    6 months ago

    Singapur, Singapore A*STAR Full time

    ABOUT SERC Science and Engineering Research Council (SERC) of A*STAR promotes public sector R&D in the physical sciences and engineering. At SERC, we: · Support world-class research in A*STAR institutes in a wide range of fields including communications, AI & data science, cybersecurity, modelling and simulations, materials, chemicals,...