Social Media Director

4 weeks ago

Singapur, Singapore Publicis Groupe Full time

Job Title: Associate Social Media Director

We are seeking a highly skilled and strategic-minded Associate Social Media Director to lead the development and execution of social media strategies for our clients. As a key member of our team, you will have the opportunity to shape and grow the social impact of top brands from our Singapore office.

Key Responsibilities:

  • Lead and mentor a team of social media specialists in developing and executing comprehensive social media strategies.
  • Provide guidance and support to junior team members, ensuring their professional growth and development.
  • Foster a collaborative and inclusive team culture, encouraging open communication and idea sharing.
  • Lead by example, demonstrating excellence in strategic thinking, creativity, and client service.
  • Develop and implement comprehensive social media platform strategies across major channels, including TikTok, Meta, and YouTube.
  • Collaborate with senior strategists and creative teams to develop client-facing social media strategies, including research, strategic briefs, and presentations.
  • Provide strategic perspective on paid media approach and integration with overall social media strategy, working closely with agency partners.
  • Oversee project management of social media content creation, ensuring timely packaging, scheduling, and distribution of content.
  • Integrate creative strategic vision for client's business with social media channel expertise and insights.
  • Champion social media strategy internally, fostering collaboration and alignment across agency departments.
  • Collaborate with internal data analysts and junior social media specialists to deliver comprehensive channel reporting, social insights, and actionable recommendations to clients.
  • Utilize social media listening tools to extract insights and inform ongoing social media strategy evolution.
  • Conduct regular reviews of client competitors to benchmark social activity and broaden understanding of the social landscape.

Qualifications:

  • Minimum 6 to 8 years of experience in leading social media campaigns and accounts in a social media or content marketing agency environment.
  • Highly knowledgeable about emerging social trends, tools, and possess extensive hands-on experience across major social media platforms.
  • Proficient in developing and executing paid campaigns across social media channels, demonstrating a comprehensive understanding of targeting, optimization, and performance metrics.
  • Analytically-minded, with the ability to derive actionable insights from extensive data sets to inform strategic decision-making and campaign optimization.
  • A strategic and creative thinker, adept at conceptualizing innovative approaches to engage audiences and achieve campaign objectives.
  • Enthusiastic and well-informed about pop culture, with a sharp eye for identifying relevant trends and anticipating future shifts in consumer behavior.
  • Resourceful, organized, and self-motivated, with a natural curiosity that drives continuous learning and adaptation to evolving industry landscapes.

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