Associate Director, Social Media

6 months ago

Singapur, Singapore Marina Bay Sands Full time

BACKGROUND

As one of the most exciting integrated resorts in the world, Marina Bay Sands’s Brand is much bigger than its advertising. We are building and growing a team who understands that today, more is expected from brands than ever before. Through all the work, and life experiences you’ve collected along the way, you recognize there is a role for brands that surpasses an identity and a static brand guide. Beyond making more things for more people to consume, you’re optimistic in your belief that modern brands have a role in making important ideas, experiences and conversations come alive.  You’ve seen firsthand how great brands and immersive executions shape culture and how they can make people feel something. And you’re excited to be at the helm of that. You love big ideas, and know how to make others love them, without getting precious over small things.  You're generous with your time and open with your thoughts. Above all, you derive joy in helping the many facets of Marina Bay Sands find its rightful place in the world.

SCOPE

The Associate Director, Social Media will be responsible for developing and implementing comprehensive social media strategies across key platforms (currently Facebook, Instagram, LinkedIn, YouTube, Twitter, TripAdvisor, TikTok and others in future when relevant) to ensure high engagement levels and reputation at Marina Bay Sands. Oversee the operational management of regional platforms such as LINE and Kakao, in addition to stakeholder support for the Hotel, Entertainment, Special Events, Retail, Nightlife, HR, Sustainability and CSR. Ensure conformance of social media content to brand guidelines and aesthetics, while ensuring that the creative visuals elevates audience excitement that is associated with the Marina Bay Sands experience Build paid social media expertise and build effective top to middle of funnel strategies that drives effective social media reach and engagement, while concurrently building brand value and recall via social media Develop effective paid influencer strategy that amplifies lifestyle possibilities and aspirations enabled through MBS’s offerings, while maximizing brand visibility to targeted audience Integrate social media efforts into broader marketing campaigns and initiatives that showcases our elevated luxury positioning while creating strong engagement with the social community Harness the power of social listening and analytics to glean valuable insights, anticipate trends, and guide strategic decision-making that keeps us at the forefront of industry innovation. Utilize data-driven approaches to continuously optimize content performance, enhance audience targeting, and maximize ROI across all social media channels.

JOB REQUIREMENTS

Minimum 8 years of social media marketing and management experience

Effective leadership in managing different teams covering diverse portfolios across various platforms

Strong understanding of social media platforms and tools, trends and best practices

Demonstrated ability to develop and execute successful social media campaigns that engage and grow audiences across channels

Extensive experience with stakeholder management, collaboration, and project management

Excellent leadership and team management skills, with the ability to motivate and guide a creative team

Passion for luxury hospitality, travel and lifestyle trends

Be curious and creative, capable of logical thinking and strategic planning. Be meticulous, able to handle multiple tasks efficiently and in an organized way.

Be able to handle ambiguity, high workload, and extreme amount of detail.

Work in a fast-paced environment.

Maintain physical stamina and proper mental attitude, and the ability to deal effectively with guests, management, team members, and outside contacts while working under pressure and meeting deadlines.

Have a well-groomed, professional appearance.

Effective communication skills across all levels

Minimum Bachelor's degree in communications, public relations, social media or marketing

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