Senior Executive

3 months ago

Singapur, Singapore Marina Bay Sands Full time

Job Responsibilities

Content Creation and Curation

Develop and curate high-quality, visually appealing content for various social media platforms including Instagram, Facebook, X and TikTok. Collaborate closely with various departments, such as Property Marketing, Communications and the wider F&B team including chefs, restaurant managers and restaurant corporate teams to create compelling content across multiple restaurant brands Produce multimedia content such as photos, videos and graphics that showcase the unique culinary offerings, ambience and experiences offered by our restaurant brands Ensure conformance of social media content to respective restaurant’s brand guidelines and aesthetics, while ensuring that the creative visuals elevate audience excitement that is associated with the Marina Bay Sands experience Create restaurants’ paid social content plan for effective social media reach and engagement

Community Management and Customer Service

Cultivate a positive online community by monitoring and responding to conversations across all restaurants’ social media channels (Facebook, Instagram), including customer service recovery Collate TripAdvisor/Google reviews and provide weekly reports to internal stakeholders Identify effective paid influencer strategy for individual restaurants’ to help build brand value and recall Provide monitoring support after office-hours; 6pm-12am weekdays and throughout weekends Champion internal communication channels to keep Team Members up to date with F&B news

Event Support

Provide live coverage for events for example: restaurant opening parties, private events, etc.) via Instagram Stories Produce post-event Reels and content in a timely manner

Campaign Management and Analysis

Work with the relevant teams to plan, execute and optimize social media campaigns to promote special events, seasonal menus, promotions and partnerships Utilize social media management tools to schedule posts, track performance metrics, and generate reports to measure effectiveness of content and campaigns Work with the digital analysts to analyse metrics to inform future strategies and identify areas for improvement Stay informed about emerging trends and best practices in social media marketing, hospitality and culinary industries

Support Restaurants’ Social Media accounts and Activities

Key support for all administrative matters for restaurants’ social media accounts. Be the Social Media team’s day-to-day contact for assigned, owned, signature and celebrity chef restaurants Liaise and work closely with restaurants’ operations teams to ensure seamless operations during social media activities and efforts Strategize how to grow the restaurant brands across various social media platforms

Job Requirements

Education & Certification

Degree in Marketing, Communications or a related field preferred

Experience

Minimum at least 3 years of working experience in in social media management within the hospitality and/or F&B industry

Other Prerequisites

Strong knowledge and understanding of social media platforms and tools, trends, and SEO principles and social media marketing strategies Strong production capabilities with the ability to execute social media shoots with professional photographic equipment and videography, including the usage of photo-editing software/tools and strong copywriting skills. Proficiency with Adobe Premier Pro will be a plus. Possess good presentation and strong communication skills (written and spoken) with the confidence that comes with functional experience Meet the working hours’ requirements of the job and adhere to departmental and company policies Be curious and creative, capable of logical thinking and strategic planning. Be meticulous and versatile, with the ability to handle multiple tasks efficiently and in an organized way. A team player who works to ensure team goals are met or exceeded Has a well-groomed and professional appearance Adaptable and versatile to thrive in a dynamic environment Experience with stakeholder management, collaboration, and project management

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.

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