Senior Executive, Communications

6 months ago

Singapur, Singapore St Luke’s ElderCare Full time

St Luke’s Eldercare (SLEC) is a leading Christian healthcare provider with a vision of transforming community care for elders. We are an established eldercare organisation, with a mission to be a healthcare provider enriching lives in the communities. We are committed to providing exceptional care for our elders in our families.

Within our network of eldercare centres island-wide, the goal is to provide appropriate and affordable eldercare service to families who are in need of day care for their senior members and relatives. 

We provide a suite of integrated services and programmes which include social day, dementia, nursing and respite care, along with Rehabilitation programmes such as physiotherapy and occupational therapy, wellness programmes and transportation. Through these services we hope to provide the finest service to the elderly in our care.

We are looking for a Senior Executive, Communications & Partnerships to join the team.

As a Senior Executive for Communication & Partnerships, you will build and manage SLEC’s brand and marketing approach across both physical and digital media, ranging from newsletters, annual reports, and social media posts. You will also help in managing SLEC’s online brand reputation, provide administrative support for media-related events, and conduct daily administrative tasks.

Responsibilities:

Contribute to development of the brand strategy and integrated brand and marketing approach.Responsible for the content framework, writing, editing and publishing of content for communications campaigns to support fundraising, volunteerism and awareness outcomes for print and working closely with the team on digital and online channels. This includes storyboarding for videography, photography and storytelling.Track content impact outcomes across the spectrum of communications on print and online channels, to optimise content for target audiences.Develop, support and execute internal communications efforts such as newsletters and events.Co-lead impact content and campaigns for internal and external communication channels (success stories profiling, speeches, press releases, presentation materials).Produce the annual report, off and online news by coordinating internal stakeholders, writing content, managing timelines, and liaising with vendors for production and delivery.Monitor corporate aspects of the website through ensuring that services and corporate information remain relevant and updated.Run editorial calendar of newsletters, contribute to content, sourcing for images and execution from production to delivery.Brand Management across corporate brand assets.Support online brand reputation management.Day to day administrative tasks across the department.Administrative support for media-related events (media interviews, media releases and publicity engagement materials).Support advisory to internal stakeholders on media outreach and management.

Job requirements:

Bachelor’s Degree or Post Graduate Diploma in Mass Communications or a similar discipline.Minimum 4 years working experience in similar capacity, with competency in digital marketing and working knowledge of social media applications.The ideal candidate would possess broad communication capabilities with an analytical approach to data insights.Clear, concise and compelling content skills are keys for success in this role.Display a track record of robust project management capabilities and be a strong team player.Creative thinking and a proactive approach to understanding the current healthcare landscape.Aptitude with digital and social media would be an advantage.Team player with strong communications, interpersonal and organisational abilities.Capable of working independently and under time constraints.Proficient in the use of Microsoft Office applications.

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