Social Media Manager

6 months ago

Singapur, Singapore Wachsman Full time

About the Company:

Wachsman is a global communications and strategy consultancy focused on advising the next generation of leaders on the frontlines of the new economy.

Originally founded to help the blockchain industry develop, we now provide our diverse clients with a unique blend of advisory services spanning strategic and communications consulting, reputation, issues and risk management, and public policy and regulation. We enable change-markers to define and defend their industry positions as they drive digital transformation and navigate new challenges and opportunities.

Founded in 2015 with regional headquarters in New York, Dublin and Singapore, Wachsman advises the world's most exciting companies across fintech and digital payments, data protection, real estate, law, gaming and healthcare. Our work spans market entry, change management, product launches, mergers and acquisitions, corporate repositioning and regulatory compliance.

Wachsman is seeking a Social Media Manager for immediate hire at its Asia Headquarters in Singapore. Reporting directly to the Director, this individual will oversee daily social media output for a variety of clients and advise on social strategy. The Social Media Manager is expected to know the ins and outs of all social media platforms, software, and best practices. This is a great opportunity for a creative, tech-savvy, financially literate, fiercely independent, and curious person who is excited about developing conversation starters, campaigns, and content to engage with the communities of our clients.

Maintain and develop a keen understanding of the crypto and social media industry, its history, the current news, and benchmark against top-performing social media creators in the sector Write in multiple voices, from newsy to humorous, and tailor content according to both message and medium Write posts that are accurate, clear, concise, and engaging for a variety of clients Work with a team of designers, video editors, and animators to ideate around graphic and video concepts and script out content  Provide substantive feedback, from style to readability to copyediting to overall compellingness, on social media graphics and videos with the purpose of elevating the finished product Oversee and implement on a range of Social Media Manager duties  Maintain and schedule posts on social media software (Buffer, Hootsuite, META’s Creator Studio etc)Ideate, create, and post compelling Instagram Stories, TikTok content and Twitter threadsSet up and host Twitter Spaces and Instagram Live eventsLive tweet events and Twitter Spaces Engage with the community - from quote tweets to replies - across Twitter, Instagram, TikTok and FacebookSelf-copy edit at a high levelAssess social media analytics and make pivots based on dataHave a pulse of the crypto markets and what sentiment is like throughout the daySchedule out evergreen content and identify what solid evergreen content isAnalyze and identifies any weaknesses in client social media and digital marketing strategy and move to implement improvements Assess how your posts are doing in real-time and make micro pivots in how you are writing throughout the dayAbility to live on Twitter, Instagram, and other social media platforms, have your finger on the news and trend pulse, and jump on topics before other accounts doChime into conversations in your client’s voiceAbility to ask deep questions via quote tweet or reply, post polls in comments, chime in with the brand’s voice on a crypto hot topic, or elevate breaking news with a compelling quote tweet or IG Story share

Attributes & Qualifications:

Expert knowledge of a variety of social media platforms, particularly Twitter, Instagram, Facebook, LinkedIn, and TikTok Minimum 3 years of experience creating social media copy and content, ideally with an agency setting Minimum 3 years of experience overseeing social media staff and implementing digital campaigns Prior experience within the crypto/blockchain industry is required, whether in a professional or personal capacity.  Have proficiency in Discord, Telegram, and online moderation Comfort quickly switching gears and focus, moving from social media posting to content creation to campaign building throughout the day Excellent written communication skills and superb English skills Great editing skills and attention to detail Strong leadership skills Excellent organization and time management skills Strong client relations and collaboration skills Strategic communication skills Excellent presentation and stakeholder management skills

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