Social Media Director
1 month ago
About the Role
Marina Bay Sands is seeking a highly skilled Social Media Director to join our team. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive social media strategies across key platforms to ensure high engagement levels and reputation at Marina Bay Sands.
Key Responsibilities
- Develop and execute social media campaigns that drive engagement and growth across channels
- Oversee the operational management of regional platforms and stakeholder support for various departments
- Ensure conformance of social media content to brand guidelines and aesthetics
- Build paid social media expertise and develop effective top to middle of funnel strategies
- Develop effective paid influencer strategy that amplifies lifestyle possibilities and aspirations enabled through MBS's offerings
- Integrate social media efforts into broader marketing campaigns and initiatives
- Harness the power of social listening and analytics to guide strategic decision-making
Requirements
- Minimum 8 years of social media marketing and management experience
- Effective leadership in managing different teams covering diverse portfolios across various platforms
- Strong understanding of social media platforms and tools, trends and best practices
- Demonstrated ability to develop and execute successful social media campaigns
- Extensive experience with stakeholder management, collaboration, and project management
- Excellent leadership and team management skills
- Passion for luxury hospitality, travel and lifestyle trends
- Curiosity and creativity, capable of logical thinking and strategic planning
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