Social Media Strategist
4 weeks ago
About the Role
We are seeking a highly skilled Social Media Strategist to lead our social media efforts in the Singapore market. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive social media strategy that aligns with our marketing goals and drives brand awareness, client engagement, and lead generation.
Key Responsibilities
- Develop and execute a social media strategy that aligns with our marketing goals
- Create and manage multi-format social media content that resonates with target audiences
- Monitor, analyze, and report on social media performance metrics
- Engage with followers, respond to comments, and manage interactions with clients
- Manage paid social campaigns and optimize for key performance metrics
Requirements
- 3+ years of experience in social media marketing, preferably in the financial services or fintech industry
- Proven experience managing social media platforms and content production
- Strong knowledge of social media analytics tools and ability to turn data into actionable insights
- Experience with paid social media advertising and proficiency in optimizing campaigns for performance
- Excellent content creation and storytelling skills
About IG Group
IG Group is a global, FTSE-listed company made up of a collection of progressive fintech brands in the world of online trading and investing. We believe in financial freedom and our purpose is to help ambitious people achieve it.
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