Media Strategy Director

1 week ago


Singapur, Singapore Kenvue Full time
About the Role

We are seeking an experienced Associate Director to lead our Media Strategy and Operations team in the Asia Pacific region. This role will play a key part in driving the application of the Science of Brand Growth (SoBG) in Pacific and step-changing Kenvue's marketing strategy and regional approach for media, content, and data.

Key Responsibilities
  • Develop and execute a comprehensive media strategy that balances growth and ROI, leveraging key global and regional media partnerships.
  • Drive media agency scope and impact, negotiating deals and developing joint business plans to deliver business growth and KPIs.
  • Create new operational frameworks, business/marketing KPIs, and executional models to optimize the organization's media model and increase effectiveness and efficiencies.
  • Maximize working media ROI impact for Kenvue and help Kenvue brands invest strategically to build HH penetration with mental availability with consumers.
  • Focus on delivering digital media innovation, leveraging industry-leading technologies and capitalizing on various 1P/2P/3P data signals.
  • Action category and competitive insights to drive consumer centricity and operational quality.
  • Investigate and identify capabilities needed for future growth over the next 18 months, and vendor onboarding and management.
  • Design and develop a robust media operational infrastructure and data foundation with Digital Analytics, agencies, and IT.
Requirements

The ideal candidate will have a strong track record of delivering innovative approaches and strategies to building brand via marketing strategy related to media, balancing driving both KPIs of brand equity and ROI. They will be an industry leader with strong external relationships and a proven ability to lead a team.

The role will be responsible for upskilling the team through formal and informal training, as well as leading a robust community of practice to ensure teams are informed on the latest industry trends, shifts, and opportunities.



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