Head of Media Strategy and Planning

2 months ago

Singapur, Singapore Media Full time

Media.Monks is in search of a proficient Media Planning & Strategy Lead professional. This individual should possess the ability to delve into media and consumer analytics, interpret business metrics and objectives, and identify potential opportunities. Subsequently, this person will translate those findings into comprehensive media strategies and collaborate with teams to implement them effectively. A significant aspect of this position involves partnering with our growth teams to deliver value to prospects, facilitating their conversion into clients.

The ideal candidate for this role is captivated by the narratives behind data, has a passion for creativity, and enjoys merging these elements to forge innovative connections between consumers and brands. To excel in this position, one should relish challenging established norms, be comfortable executing unprecedented ideas, and be eager to contribute to the development of capabilities in the APAC region.

Key Responsibilities:

Thoroughly comprehend client challenges and guide teams in devising effective solutions. Grasp the nuances of the APAC market and explore cultural and client issues to extract insights and create robust media briefs. Shape the formulation of media strategies and evaluation frameworks to ensure media initiatives align with client objectives. Assist in defining the media strategy and planning capabilities for the APAC region in collaboration with media leadership, including enabling existing teams. Leverage media research tools and resources to inform strategic media recommendations, encompassing demographic data, reach & frequency, audience composition, competitive insights, and market trends. Collaborate with Media Operations and Activation teams to guarantee the seamless execution of strategies, ensuring sound financial management. Oversee the complete media output for assigned clients, including coordinating meetings and communications across buying teams, account management, measurement, and senior clients. Identify and utilize insights and trends through primary, secondary, and available data to formulate strategic recommendations for brand development and campaigns across paid, owned, and available channels. Capable of assembling and presenting materials for new business and media pitching activities; Engage in regional growth within Media, including thought leadership and pitching. Partner with creative teams (internally or at client partner agencies) to translate creative concepts into media executions. Foster a culture of skill-sharing, training, learning, mentoring, guiding, and evolving strategic capabilities.

Key Qualifications:

Over 10 years of experience in media planning and strategy within a paid media agency. Proficient in analyzing complex data, including audience and channel research, market and sales information, competitive reporting, and more. Strong background in both digital and traditional media from strategy to execution, with a solid understanding of local market dynamics. Exceptional presentation and storytelling skills. Excellent negotiation and communication abilities. Capacity to uncover broader media objectives and translate them into tactical execution. Strong client management skills and meticulous attention to detail. Proven track record of successfully managing large-scale media budgets with exemplary financial stewardship. In-depth knowledge of essential tools, including but not limited to: Nielsen, MRI/Simmons, GWI, Pathmatics, Kantar, MediaOcean, Google Suite.

About Monks

Monks operates as the global, purely digital, unitary brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks integrates a vast array of global marketing and technology services to enhance business opportunities and redefine brand interactions with the world. Its seamless integration of systems and workflows facilitates unrestricted content production, scaled experiences, enterprise-grade technology, and data science powered by AI—managed by the industry's most talented and diverse digital professionals—to assist leading companies in outmaneuvering and outpacing their competition.

Monks has been recognized as a Contender in The Forrester Wave: Global Marketing Services. It consistently appears on Adweek's Fastest Growing lists, ranks among Cannes Lions' Top 10 Creative Companies, and is the sole partner to be featured in AdExchanger's Programmatic Power Players list annually. Additionally, Monks was named Adweek's first AI Agency of the Year (2023) and has received accolades from Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program across three categories: Individual, Organizational Winner in AI Strategic Planning, and AI Product for its service Monks.Flow. Monks has also earned the title of Webby Production Company of the Year, achieved a record number of FWAs, and secured a position on Newsweek's Top 100 Global Most Loved Workplaces 2023.

We are an equal-opportunity employer dedicated to fostering a respectful and empowering work environment where all individuals can express themselves freely among colleagues who value diversity in all forms. Incorporating fresh perspectives and unique viewpoints in all facets of our business not only cultivates an environment conducive to growth and success but also enhances our ability to produce work that authentically represents—and resonates with—the world around us.

As we continue to expand our teams, please remain vigilant against fraudulent job postings and recruitment activities that may misuse our company name and information. Protect your personal information, particularly your national identification number and bank account details, during the recruitment process. While Monks may reach out to potential candidates via LinkedIn, we will always direct applicants to apply through our official website and will never request payment or bank account information during the recruitment process.

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