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Director Media Planning and Strategy

5 months ago

Singapur, Singapore Media.Monks Full time

Media.Monks is looking for a strong Media Planning & Strategy Lead candidate. This candidate is able to dive into media and consumer research, analyze business data and objectives and carve out opportunities. From there, this individual will be able to translate those insights into detailed media plans and work with teams to bring them to life. A big part of this role is working with our growth teams to deliver value to prospects in order to convert them to clients.

Ideal candidates in this role are fascinated in the story behind data data, have an interest in creativity and love merging the two to create new ways for consumers and brands to connect. To succeed in this role, you should enjoy challenging assumptions, be comfortable bringing to life things that have never been done before and be willing to help build a capability in APAC.

Key Responsibilities:

Deeply understand client challenges and lead teams to help bring solutions to life Understand APAC market nuances and dig into culture and client problems to uncover insights and build strong media briefs Shape the development of media plans and measurement strategies to ensure media activity is meeting client goals and objectives Help define the APAC media strategy and planning capability in conjunction with media leadership. This also involves how to enable existing teams. Utilizes media research tools and resources to influence strategic media recommendations, including but not limited to demographic data, reach & frequency, audience composition, competitive insights, and marketplace trends. Works in partnership with Media Operations and Activation teams to ensure flawless execution of strategies, including appropriate financial stewardship. Daily management of the entire media output for assigned clients, including meetings and communications across buying teams, account management, measurement and senior clients. Discover and leverage insights and trends through primary, secondary and available data to develop strategic recommendations for brand building and campaigns across paid, owned, available channels. Ability to assemble and present materials for new business and media pitching activity; Participate in regional growth within Media including thought leadership and pitching Partner with creative teams (either internally or at client partner agencies) to translate creative territories to media executions Culture of skill-sharing, training, learning, mentoring, guiding and evolving strategy capabilities

Key Qualifications:

10+ years of media planning and strategy experience within a paid media agency. Ability to analyze complex data including audience and channel research, market and sales information, competitive reporting, and more. Strong experience in digital and traditional media from strategy to execution - including a strong understanding of local marketplace dynamics. Excellent presentation and storytelling ability. Excellent negotiation and communication skills. Ability to uncover the bigger picture in media objectives and translate this to tactical execution. Strong client management skills and overall attention to detail. Demonstrated track record of success managing large-scale media budgets with excellent financial stewardship. Strong working knowledge of critical tools, including but not limited to: Nielsen, MRI/Simmons, GWI, Pathmatics, Kantar, MediaOcean, Google Suite.

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About Monks

Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI—managed by the industry’s best and most diverse digital talent—to help the world’s trailblazing companies outmaneuver and outpace their competition.

Monks was named a Contender in The Forrester Wave: Global Marketing Services. It has remained a constant presence on Adweek’s Fastest Growing lists (2019-23), ranks among Cannes Lions' Top 10 Creative Companies (2022-23) and is the only partner to have been placed in AdExchanger’s Programmatic Power Players list every year (2020-24). In addition to being named Adweek’s first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record number of FWAs and has earned a spot on Newsweek’s Top 100 Global Most Loved Workplaces 2023.

We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us. 

While we continue to grow our teams, please be mindful of fraudulent job postings and recruiting activities that may use our company name and information. Please be mindful to protect your personal information, especially your national identification number, and bank account information during a recruiting process. While Monks may reach out to potential candidates via LinkedIn, we will always ask applicants to apply through our website () and will never ask for payment or bank account information during the recruitment process.