Senior Executive, Promo Planning

3 months ago

Singapur, Singapore Home Box Office (Singapore) Pte Ltd Full time

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the bringing our characters to life, the bringing them to your living rooms and the creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Reports To

The role will report to Manager, Promo Planning & Strategy (SEA Streaming) based in Singapore.

Job Overview

As a Promo Planning & Strategy Senior Executive, you will be responsible for developing and executing promotional plans and strategies to drive engagement and enhance brand visibility. You will collaborate closely with internal planning team and cross-functional teams (Content Operations, Marketing and CRM) to ensure alignment of promotional activities with overall marketing objectives and sales targets.

Responsibilities and Duties

Scheduling of promos for all HBO, MAX, Discovery/Warner off-network content, theatrical and brand campaigns as pre-roll and all other shorts on Max.

Scheduling of promotion on Max to drive toward key KPIs around on-platform content awareness and engagement.

Work closely with the internal planning team to ensure priorities are aligned, working in tandem with Content Medaling framework and global key pushes.

Liaise with various partner teams (Marketing Ops, Digital Media Ops) to ensure assets are available and delivered.

Approve and pre-screen all promo content on MAX prior to its start to ensure its compliance and accuracy in information presented.

Qualifications & Experience

Education: At least Diploma or Bachelor’s Degree in media or a related field

Prior Experience / Industry: At least 2 years of experience in media, TV networks or streaming business.

Technical and Business: Programming or promo scheduling system

Language: Excellent in English communication (verbal & written); Mandarin speaking is a plus but not required.

Keen knowledge in general entertainment and streaming services.

Team player with a strong eye for detail.

High level organizational skills, ability to prioritize and communicate effectively in a fast-paced environment. 

Flexibility to adapt to changing priorities and business needs in a fast-paced environment.

Programming and Marketing background will have added advantage.

How We Get Things Done…

This last bit is probably the most important Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

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