Head of Media, SEAT

7 months ago


Singapur, Singapore Haleon Full time

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

As Head of Media for SEA & Taiwan (SEAT), you will lead the transformation of Haleon SEA & Taiwan towards an integrated & consumer first brand communication, media & engagement model. This is a critical strategic priority for the business & therefore a pivotal role in the organisation.

The Head of Media for SEAT will be charged with delivering consistent gold standard media strategy and execution, effectively managing the investment, maximizing ROI, driving paid digital media adoption and managing the variety of key stakeholders (management, finance, marketing) to deliver against business objectives and promote the key media focus areas. The role is very much a combination of thinker and doer. At a BU level (sub-regional market grouping), the Media Lead will work closely with & report to SEAT Media, Digital & E-commerce Director to both conceive local strategy and execute the plans.

This key role offers the opportunity to play a central role in driving the growth of Haleon's powerbrands including Panadol, Sensodyne, Centrum and Caltrate.

Responsibilities

The key accountabilities for the role are spread across the spectrum of leading strategy to Execution. These include:

Leverage deep, intimate knowledge of media to serve as the BUs’ expert voice in the subject Lead media as a growth driver, providing functional expertise into key projects which are designed to drive consistent growth in the organization Support the leadership team in media investment/sufficiency decisions. Deliver a business-driven mindset, working to connect how we plan and execute media to the way it can drive our business Drive our media effectiveness agenda, working with markets to integrate effectiveness-based media approaches into plans and partnering with Consumer and Business Insights teams to help measure the business impact Champion the role of paid digital media in our plans, driving adoption/usage of key existing platforms (e.g. Google, Meta, Xandr) as well as pushing new innovations Lead the planning and execution of Pan-Regional media buys Work closely with the Global team to embed centrally generated best practice media planning and buying guidelines, KPI’s and standardised reporting. Adapt central guidelines for local implementation Develop, in close co-operation with the media agency, a negotiation strategy to maximise ROI on the media investments for Haleon. Provide the leadership in strategic thinking via the delivery of the Connections Plan/Media Plan based on the Marketing and communication objectives. Ensure that the media agency operates at its full potential across all aspects of the business. Have a working knowledge of the programmatic and overall AdTech space and players Work collaboratively with the Digital & E-commerce Team to ensure paid digital strategies and effectively linked to the owned, earned and eCommerce work (separately managed by a different team)

Requirements:

Leadership

Strategic thinking for alignment with Haleon’s longer term objectives. Able to make tough choices to drive a single-minded strategy. Comfort with ambiguity and building capabilities/organizations with very little definition. Works well across different teams in different geographies and cultures

Technical Skills

Demonstrable experience in offline & online media, brand building, and communications. In-depth understanding of the media markets (i.e., media cost dynamics, landscape, media usage trends, etc.) and strong relationships with local media owners Experience in both media planning and buying along with a strong digital foundation is a requirement, with an ability to stay ahead of the ever-evolving media landscape Conversant with all forms of digital formats and measurement

Critical Experiences

University Degree (Bsc) either in Business, Marketing, Media or related discipline Prior work experience in SEA markets Ability to work across wide priorities 10+ years of experience in media, able to demonstrate a deep understanding of media concepts both for offline and online channels Sharp communication skills in English. Other relevant languages a plus Experience in Media or Digital agencies / Advertisers Media Management department or Media Company / Media Research Agencies Experience in healthcare/consumer healthcare/CPG communications field gained in-house or at a global agency, with understanding of regulatory environment a plus.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.


  • Head of Retail Media

    7 months ago


    Singapur, Singapore FairPrice Group Full time

    Job Description FairPrice Group is currently hiring a dynamic and seasoned media professional to lead the Retail Media team under the Omni-channel COE organization. The Omni-channel COE organization is responsible for delivering easy, innovative, personalized, and integrated experiences across all channels for our customers and driving sustainable...


  • Singapur, Singapore Haleon Full time

    Hello. We’re Haleon . A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of...


  • Singapur, Singapore Haleon Full time

    Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep...

  • Social Media

    2 months ago


    Singapur, Singapore The Boutique Group of Companies Pte Ltd Full time

    Are you passionate about storytelling, social media, and creating impactful content? Boutique Group of Companies is looking for a creative and organised Social Media & Marketing Intern to join our team! You’ll play a key role in bringing our vision to life by helping us elevate independent brands and connect with a purpose-driven community. We are looking...


  • Singapur, Singapore TikTok Full time

    Team Introduction The Global Communications team at TikTok is responsible for all external communications related to the company. We're currently looking for a dynamic senior communications professional to join our fast-paced Global Communications team. As Head of Communications for the APAC region, you will be responsible for providing ongoing counsel and...

  • Product Owner

    7 months ago


    Singapur, Singapore Adstart Media Full time

    Job Description We're seeking an adept Product Owner who will be responsible for the in-house VAS product planning and execution throughout the entire product life cycle, including but not limited to: gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, sales, marketing...

  • Head of FMCG Sales

    1 month ago


    Singapur, Singapore Welovesupermom Pte Ltd Full time

    Supermom, a fast-growing AI data powerhouse, has a mission to enable parents and families to live better and smarter in Southeast Asia. Boasting one of the largest family communities in Singapore and growing fast in other SEA countries, we are looking for Head of FMCG Sales (Singapore) to be a part of this growth story.This role focuses on partnership...

  • Head, Communications

    7 months ago


    Singapur, Singapore CapitaLand Full time

    Job Description Reporting to the Chief Corporate Officer, the incumbent will play an instrumental role in the corporate communications efforts across traditional and new media platforms for CapitaLand Development (CLD) Group. The successful candidate will develop and execute integrated communications strategies to enhance the company’s reputation. Job...


  • Singapur, Singapore Airwallex Full time

    Airwallex is the leading financial technology platform for modern businesses growing beyond borders. With one of the worlds most powerful payments infrastructure, our technology empowers businesses of all sizes to accept payments, move money globally, and simplify their financial operations, all in one single platform. Established in 2015 in...

  • Sales Manager

    7 months ago


    Singapur, Singapore Adstart Media Full time

    Job Description This is a remote position. Join our team as a Sales Manager in Europe and take your career to the next level. You will report directly to the Head of Operations and lead the process of finding, building, and closing profitable deals for the company.  You will enjoy a dynamic experience that will challenge your skills, support...


  • Singapur, Singapore Adstart Media Full time

    Job Description This is a remote position. As a Business Development Manager , you'll be the driving force behind our expansion, spearheading new client acquisition and nurturing long-lasting relationships with our key advertiser and publisher accounts. Your expertise in affiliate marketing will be instrumental in identifying and evaluating...


  • Singapur, Singapore AdStart Media Full time

    As a Business Development Manager, you will be at the forefront of our network efforts, being in charge of acquiring and nurturing both advertisers and affiliates across various verticals such as Lead Generation, VOD, mobile subscriptions and apps among others. Your role is crucial in identifying and capitalizing on new opportunities and it requires a deep...


  • Singapur, Singapore Assembly Full time

    We are Assembly – and we’re not like the rest. We’re the modern alternative agency, bringing together industry-leading data, talent, and tech to Find the Change That Fuels Growth for the best brands on the planet, including Adobe, Lane Crawford, Marina Bay Sands, and more. Our diverse, global community of over 1,600 passionate experts combines...


  • Singapur, Singapore 11112 Citibank, N.A. Singapore Full time

    The Legal Entity Governance Head for Operations is responsible for supporting the Singapore Operations & Asia South Cluster Head to lead and execute Operations strategy and priorities across all businesses in Singapore Legal Vehicle Entities. This includes driving Operations and Franchise wide initiatives with key focus on operations governance, resiliency...


  • Singapur, Singapore United Overseas Bank Full time

    ED/SVP, Industry Banker (Telecom, Media & Technology), Sector Solutions Group Posting Date: 25-May-2023 Location: Singapore (City Area), Singapore, Singapore, 048624 Company: United Overseas Bank Ltd About UOB United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19...


  • Singapur, Singapore airbus Full time

    Job Description: Are you willing to step out of your comfort zone and make a difference in shaping Airbus Procurement in Asia Pacific, for 11 countries and territories (South East Asia, Japan, Korea, Taiwan, Australia, New Zealand?) A vacancy for a Head of Regional Procurement Office - Asia Pacific has arisen in Singapore. You will report functionally to...


  • Singapur, Singapore Singapore Institute of Technology Full time

    Key Responsibilities : Plan Exams Timetable which includes booking of exam venues, preparing exam seating plans and allocating Chief Invigilators.  Prepare assignment of exam admin-in-charge for various exam venues. Prepare logistics for the exam preparation, e.g. arrange transport for staff to conduct exams. Communicate and liaise with SIT Estates...


  • Singapur, Singapore Institute of Mental Health Full time

    Job Description About the job At IMH, we do not just treat mental illnesses. We believe recovery is possible, especially with early treatment and continued support. At the same time, we want to prevent mental illness and build mental health resilience. To do these, we have to address the issue of stigma, normalise mental health conversations, and...


  • Singapur, Singapore Nanyang Technological University Full time

    ABOUT THE NATIONAL INSTITUTE OF EDUCATION (NIE)The National Institute of Education (NIE), Singapore, is Singapore’s national teacher education institute, and we are proud to be an integral part of the nation’s education service. We play a key role in the preparation of teachers and in the provision of teacher professional and school leadership...

  • Nightlife Server

    7 months ago


    Singapur, Singapore Marina Bay Sands Full time

    JOB SCOPE Provide beverage service to guests according to bar specifications and exceed their expectations Assist in maintaining cleanliness and organization of the bar areas, assigned station and equipment Must maintain complete knowledge of Standards Maintain complete knowledge of: All menu items available in the barAll liquor brands, beers, and...