SEAT Consumer Business Insights

1 week ago

Singapur, Singapore Haleon Full time

Hello. We’re Haleon . A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

About the role

As the SEAT Consumer Business Insights and Analytics Manager, you will be a highly visible and strategic partner to the business and be part of a function that sparks corporate imagination You will be integrated into both a dynamic and growing SEAT CBIA team in Haleon, as well as the Area Marketing team in SEAT, with a specific focus on building deep consumer and category understanding and bringing that to life and back into the business via analytics and tracking: that is the end-to-end of Consumer Business Insights and Analytics for a category.

Role Responsibilities

You will be responsible for leading the category thinking on the learning agenda and setting up and directing primary design research activities, leading category teams through research and analytics synthesis, including performance tracking, facilitating and owning deep consumer understanding via various methods and providing strategic direction to the Area Marketing category team. Some of the key responsibilities include:

Drive broad consumer insights topics from deep consumer and category understanding to exploration of the touchpoints involved in consumer journeys across media, digital and shopper Innovation-related consumer work across the innovation funnel, from identifying whitespaces to concept development and testing and post launch evaluation Business insights and action across brand tracking, communication evaluation, copy testing Leading business intelligence for the category in SEAT – tracking category and brand performance, market share, growth and mapping performance and the landscape via consumption data and internal sell out data Leading conversations around category opportunities across pricing, promotion, mix etc. Data analytics for specific pieces relevant to the category – MMMs, pricing analyses and trackers etc. Category meta-analyses, workshops, and broader projects around cohorts/ innovations etc. from time to time.

Basic Qualifications:

8+ years’ experience in Consumer Insights & Analytics in FMCG/ OTC/ Consumer Healthcare companies A mix of agency and client-side or client-side only experience (minimum of 3 years client-side) Strong verbal and written communication skills with a focus on impact and outcome to the business Adept at influencing stakeholders, comfortable navigating a matrixed organizational environment Strong collaborative mindset and business acumen.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.

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