Area Portfolio Marketing for Consumer Business Group
2 months ago
Job Description:
The portfolio expert in the area on assigned segments: Safety, Muscle Join and Wellness.
Support the development of area market segment focused marketing plans (GTM planning) in partnership with the area portfolio leader.
Provide input and insights from APAC markets into the global segment plan.
Provide input and approaches for unique needs in the area/region/countries.
Be the voice of portfolio needs back to the global segment team.
Lead area portfolio plans
Portfolio optimization for area (including PIPO execution)
Develop and lead competitive insights through deep dive for area.
Lead execution of area portfolio pricing action within established corridors.
Execute portfolio level pricing plan for area (including vendavo & salesforce management)
Support the partnership with mfg team on specific business led action to support GM improvement
Coordinate Global-led NPI launches in Area / prioritized geographies.
Lead Area NPI commercialization projects - detailed market/consumer/channel analysis, development of business plans, positioning of products, internal executive alignment.
Qualifications
Bachelor’s degree in Marketing, Business Administration, or a related field (pharmacy preferred)
7+ years of portfolio marketing / new product commercialization experience in consumer health care, safety categories
Ability to communicate and present the business case with area/functional stakeholders in an effective way
Able to influence and work collaboratively with global and area functional stakeholders
Proficiency in MS Office (Excel functionality, PowerPoint user)
Experience working in an agile, dynamic environment
Business Development experience and classical marketing experience
Ability to lead in a dynamic cross functional organization
Strong communication and collaboration skill set – including influencing work teams
Experience interpreting market research or market insights in concert with additional data and business results
Understanding of 3M businesses, technologies, and culture
Experience in strategic planning, marketing planning or business management
Area marketing experience with focus on retail consumer profile and go-to-market needs
Fluent in English
Worket Type: Permanet
Work location:
Work Your Way Eligible (Employee choice to work remote, on site, or hybrid) This position does not require relocation. Employees from any of the following target locations may apply:Singapore, Korea, Austrailia, Thailand
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