Associate Strategy Director
6 days ago
The Associate Strategy Director is a senior role in our team, responsible for driving growth, innovation, and transformation based on a deep understanding of client category needs and human insights.
We are seeking a seasoned strategy expert who is adept at understanding how brands win in the platform world. You will be amazing at weaving together client- and pitching-winning media strategies, demonstrating an intimate understanding of how consumers interact with channels, digital publishers, and engagement platforms.
The successful candidate will possess a broad spectrum of experience in communications, media, and engagement strategy, with a strong analytical thinker and translator who can uncover data and insights that drive strategic communications planning and implementation.
The Associate Strategy Director is a 360° thinker and effectiveness champion, who focuses on how to most effectively solve clients' business challenges through an orchestrated system of paid, owned, and earned touchpoints.
Your Responsibilities:- Analyzing various data-centric resources to develop multi-faceted insights into consumers' media consumption and audience development that fuels decision-making and guides the development of a coherent and effective media plan.
- Applying extensive platform expertise spanning publishers, mobile, social, native, entertainment, and more to map consumer experience journeys and identify high-impact moments for brands to connect through media-fuelled creativity.
- Crafting stories based on how consumers are interacting with their devices and other technology to reveal how brands can better connect with their consumers.
- Translating top-down global strategies to consider regional nuances, as well as defining bottoms-up approaches and playbooks that influence global go-to-market.
- Partnering with relationship leads, creative strategists, and other cross-capability teams to translate the holistic communications plan into innovative ideas and programs, resulting in smartly-mapped marketing tactics that deliver on stated goals.
- Supporting the performance manager with media planning outputs, ensuring they align with strategic recommendations and represent consistently high standards.
- Actively engaging with the Singapore strategy community, forming initiatives to develop, products, IP, skills, and knowledge.
- Supporting recruitment activities within strategy aligned to the business plan.
- 8+ years of relevant agency and strategic experience, of which at least 4 years should be in media and communications strategy – brand-side experience will also be considered.
- Exposure to a variety of industry verticals with depth and breadth of expertise in one or two categories.
- A strong analytical thinker and translator with exceptional research dexterity, including several years of experience with media-centric tools.
- A connections strategist with working knowledge of cross-channel POE media, who is adept at innovative channel selection and role definition.
- Creative problem-solving skills, both on a conceptual level and a practical level.
- An all-around seasoned professional with exceptional communication, organizational, and time management skills.
- Bachelor's degree or equivalent.
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