Senior Strategy Director

4 days ago

Singapur, Singapore Publicis Media Full time

About the Role

The Senior Strategy Director is a key member of our team, responsible for driving growth, innovation, and transformation based on a deep understanding of client category needs and human insights.

We are seeking a seasoned strategy expert who is adept at understanding how brands win in the platform world. You will be amazing at weaving together client- and pitching-winning media strategies, demonstrating an intimate understanding of how consumers interact with channels, digital publishers, and engagement platforms.

You will join the strategy Communications Practice, with outputs that blend Digitas capabilities to deliver integrated platform ideas and connected campaigns. The successful candidate will possess a broad spectrum of experience in communications, media, and engagement strategy.

Key Responsibilities

  • Analyzing a variety of data-centric resources to develop multi-faceted insights into consumers' media consumption and audience development that fuels decision-making and guides the development of a coherent and effective media plan.
  • Applying extensive platform expertise spanning publishers, mobile, social, native, entertainment (etc) to map consumer experience journeys and identify high-impact moments for brands to connect through media-fueled creativity.
  • Crafting stories based on how consumers are interacting with their devices and other technology to reveal how brands can better connect with their consumers.
  • Translating top-down global strategies to consider regional nuances, as well as defining bottoms-up approaches and playbooks that influence global go-to-market.
  • Partnering with relationship leads, creative strategists, and other cross-capability teams to translate the holistic communications plan into innovative ideas and programs, resulting in smartly-mapped marketing tactics that deliver on stated goals.
  • Supporting the performance manager with media planning outputs, ensuring they align with strategic recommendations and represent consistently high standards.
  • Actively engaging with the Singapore strategy community, forming initiatives to develop, products, IP, skills, and knowledge.
  • Supporting recruitment activities within strategy aligned to the business plan.

Requirements

  • 8+ years of relevant agency and strategic experience, of which at least 4 years should be in media and communications strategy – brand-side experience will also be considered.
  • Exposure to a variety of industry verticals with depth and breadth of expertise in one or two categories.
  • A strong analytical thinker and translator with exceptional research dexterity, including several years of experience with media-centric tools to uncover the data and insights that drive strategic communications planning and implementation.
  • A connections strategist with working knowledge of cross-channel POE media, who is adept at innovative channel selection and role definition to create the synergy between conceptual ideas, segmentation models, and the possibilities of execution.
  • Creative problem-solving skills, both on a conceptual level in defining the tension and strategic vision, and a practical level in shaping scopes, plans, and operations.
  • An all-around seasoned professional with exceptional communication, organizational, and time management skills, and the flexibility to adapt quickly to change.
  • Bachelor's degree or equivalent.

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