Social Media Director
2 months ago
Job Title: Associate Social Media Director
We are seeking a seasoned professional to lead our social media efforts and drive strategic growth for our clients. As a key member of our team, you will have the opportunity to shape and evolve our social media presence across major platforms.
Key Responsibilities:
Social Media Strategy and Channel Management:
- Develop and implement comprehensive social media strategies across TikTok, Meta, and YouTube, ensuring alignment with client objectives.
- Collaborate with senior strategists and creative teams to develop client-facing social media strategies, including research, strategic briefs, and presentations.
- Provide strategic perspective on paid media approach and integration with overall social strategy, working closely with agency partners.
- Oversee project management of social content creation, ensuring timely packaging, scheduling, and distribution of content.
- Integrate creative strategic vision for client's business with social channel expertise and insights.
Insights & Reporting:
- Collaborate with internal data analysts and junior social specialists to deliver comprehensive channel reporting, social insights, and actionable recommendations to clients.
- Utilize social media listening tools to extract insights and inform ongoing social strategy evolution.
- Conduct regular reviews of client competitors to benchmark social activity and broaden understanding of the social landscape.
Qualifications:
- Minimum 6 to 8 years of experience in leading social media campaigns and accounts in a social media or content marketing agency environment.
- Highly knowledgeable about emerging social trends, tools, and possess extensive hands-on experience across major social media platforms.
- Proficient in developing and executing paid campaigns across social media channels, demonstrating a comprehensive understanding of targeting, optimization, and performance metrics.
- Analytically-minded, with the ability to derive actionable insights from extensive data sets to inform strategic decision-making and campaign optimization.
- A strategic and creative thinker, adept at conceptualizing innovative approaches to engage audiences and achieve campaign objectives.
- Enthusiastic and well-informed about pop culture, with a sharp eye for identifying relevant trends and anticipating future shifts in consumer behavior.
- Resourceful, organized, and self-motivated, with a natural curiosity that drives continuous learning and adaptation to evolving industry landscapes.
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