Social Media Director
2 months ago
Job Opportunity
We are seeking an experienced and strategic-minded Associate Social Director to drive the development and execution of social strategies for our clients. As a key member of our team, you will have the opportunity to shape and grow the social impact of top brands from our Singapore office.
Key Responsibilities
- Lead and mentor a team of social specialists in developing and executing comprehensive social strategies
- Provide guidance and support to junior team members, ensuring their professional growth and development.
- Foster a collaborative and inclusive team culture, encouraging open communication and idea sharing.
- Lead by example, demonstrating excellence in strategic thinking, creativity, and client service.
Social Strategy and Channel Management
- Lead development and implementation of comprehensive social platform strategies across major channels including TikTok, Meta, and YouTube.
- Collaborate with senior strategists and creative teams to develop client-facing social strategies, including research, strategic briefs, and presentations.
- Provide strategic perspective on paid media approach and integration with overall social strategy, working closely with agency partners.
- Oversee project management of social content creation, ensuring timely packaging, scheduling, and distribution of content.
- Integrate creative strategic vision for client's business with social channel expertise and insights.
- Champion social media strategy internally, fostering collaboration and alignment across agency departments.
Insights & Reporting
- Collaborate with internal data analysts and junior social specialists to deliver comprehensive channel reporting, social insights, and actionable recommendations to clients.
- Utilize social media listening tools to extract insights and inform ongoing social strategy evolution.
- Conduct regular reviews of client competitors to benchmark social activity and broaden understanding of the social landscape.
Requirements
- Min 6 to 8 years of experience in leading social media campaigns and accounts in a social media or content marketing agency environment.
- Highly knowledgeable about emerging social trends, tools, and possess extensive hands-on experience across major social media platforms.
- Proficient in developing and executing paid campaigns across social media channels, demonstrating a comprehensive understanding of targeting, optimization, and performance metrics.
- Analytically-minded, with the ability to derive actionable insights from extensive data sets to inform strategic decision-making and campaign optimization.
- A strategic and creative thinker, adept at conceptualizing innovative approaches to engage audiences and achieve campaign objectives.
- Enthusiastic and well-informed about pop culture, with a sharp eye for identifying relevant trends and anticipating future shifts in consumer behavior.
- Resourceful, organized, and self-motivated, with a natural curiosity that drives continuous learning and adaptation to evolving industry landscapes.
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