Social Media Director
1 week ago
About the Role
The Associate Director, Social Media will be responsible for developing and implementing comprehensive social media strategies across key platforms to ensure high engagement levels and reputation at Marina Bay Sands.
Key Responsibilities
- Develop and execute successful social media campaigns that engage and grow audiences across channels
- Oversee the operational management of regional platforms such as LINE and Kakao, in addition to stakeholder support for the Hotel, Entertainment, Special Events, Retail, Nightlife, HR, Sustainability and CSR
- Ensure conformance of social media content to brand guidelines and aesthetics, while ensuring that the creative visuals elevates audience excitement that is associated with the Marina Bay Sands experience
- Build paid social media expertise and build effective top to middle of funnel strategies that drives effective social media reach and engagement, while concurrently building brand value and recall via social media
- Develop effective paid influencer strategy that amplifies lifestyle possibilities and aspirations enabled through MBS's offerings, while maximizing brand visibility to targeted audience
- Integrate social media efforts into broader marketing campaigns and initiatives that showcases our elevated luxury positioning while creating strong engagement with the social community
- Harness the power of social listening and analytics to glean valuable insights, anticipate trends, and guide strategic decision-making that keeps us at the forefront of industry innovation
Requirements
- Minimum 8 years of social media marketing and management experience
- Effective leadership in managing different teams covering diverse portfolios across various platforms
- Strong understanding of social media platforms and tools, trends and best practices
- Excellent leadership and team management skills, with the ability to motivate and guide a creative team
- Passion for luxury hospitality, travel and lifestyle trends
- Be curious and creative, capable of logical thinking and strategic planning
- Be meticulous, able to handle multiple tasks efficiently and in an organized way
- Be able to handle ambiguity, high workload, and extreme amount of detail
- Work in a fast-paced environment
- Maintain physical stamina and proper mental attitude, and the ability to deal effectively with guests, management, team members, and outside contacts while working under pressure and meeting deadlines
- Have a well-groomed, professional appearance
- Effective communication skills across all levels
- Minimum Bachelor's degree in communications, public relations, social media or marketing
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