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Head of Growth

1 month ago

Singapore T3 HEALTH PTE. LTD. Full time
Roles & Responsibilities

NOVI Health is on a mission to enable people everywhere to live healthier and free of chronic disease. We are a Singapore-based healthcare and technology company that recently raised Series A, looking for a Head of Growth to join our team and supercharge our goal to impact more lives.

Your Impact
  • Drive growth and marketing strategy to expand NOVI Health's customer base, increase awareness, brand engagement, while optimizing revenue growth
  • Scale B2C and B2B customer acquisition, retention, and monetization strategies to drive sustainable business expansion.
  • Oversee and optimize marketing performance through advanced analytics and data-driven decision-making.
  • Collaborate with product and technology team to ensure customer success, market positioning, and make a positive impact on the health outcomes of our users
  • Elevate NOVI Health's brand through PR, thought leadership, and compelling content strategies including developing and executing a content marketing strategy
  • Mentor and upskill a growth marketing team while fostering a culture of outcomes-based, data-driven experimentation and innovation.
Your Role

The Head of Growth works closely with the Management team to develop and implement sustainable growth strategies, with a focus on customer and user acquisition, activation, retention, and revenue optimization. This role requires a data-driven, strategic, and creative leader who can oversee all aspects of the marketing funnel and align growth initiatives with business goals and strengthen the company's brand presence.

Your Responsibilities

Growth Strategy

  • Think strategically, analytically, and creatively about new ways to drive user base and revenue growth.
  • Define growth opportunities and priorities, aligning with overall business objectives.
  • Design growth strategies and initiatives and drive implementation through cross-functional collaboration
  • Develop and implement frameworks for testing, execution and evaluation of the effectiveness of growth initiatives (including identification of relevant KPIs, and advising on course correction as necessary
  • Work with the management team to identify market opportunities, refine brand positioning, and shape long-term business growth strategies or opportunities

Marketing

  • Develop and execute marketing strategies, including brand awareness, performance marketing, and partnerships to support growth goals
  • Optimize (test and implement) paid and organic acquisition channels, balancing customer acquisition cost (CAC) efficiency and ROI with driving reach
  • Utilize analytics, customer segmentation, and key KPI modeling to create a framework to optimize marketing performance across channels
  • Manage and enhance the company's social media presence and digital engagement strategies.
  • Leverage data and customer insights from user feedback, behavioral analytics, and targeted interviews to improve acquisition and retention
  • Develop and execute a content strategy that drives audience engagement through high value content, optimized across multiple formats and channels to maximize reach and effectiveness
  • Work closely with the Product team to optimize Product-Market fit and enhance the customer journey.
Requirements
  • 8-10 years of experience in scaling start-ups and driving revenue growth through innovative growth and marketing strategies.
  • Deep knowledge of digital marketing, performance optimization, and analytics.
  • Strong ability to analyze and interpret customer data (e.g., user behaviors, preferences, predictive analytics). Familiarity with MarTech tools (CDPs, attribution software, automation, multi-touch attribution) a plus.
  • Expertise in growth & marketing frameworks (AARRR funnel, CAC/LTV modeling, customer segmentation).
  • Experienced in leading cross-functional teams (working with engineers, designers, data analysts, product managers).
  • Entrepreneurial mindset—comfortable with risk-taking, experimentation, and rapid iteration.
  • Strong ability to communicate clearly and concisely, both in oral and written form.
  • Experience in healthcare, digital health, or tech startups would be advantageous.

If you're passionate about transforming healthcare, driving scalable growth, and leading high-impact strategies, we'd love to hear from you

Tell employers what skills you have

Growth Strategies
Modeling
Social Media
Experimentation
Segmentation
Healthcare
Marketing Strategy
Content Strategy
Customer Success
Strategy
Content Marketing
Thought Leadership
Customer Acquisition
Digital Marketing
Revenue Growth
Brand Awareness