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Head of Growth Marketing

3 weeks ago

Singapore Airwallex Full time

Airwallex is a global payments fintech company transforming the way businesses move and manage money globally. We have built a global financial infrastructure platform to help businesses transact, collect and pay across 130+ countries and 50+ currencies, without the constraints of the traditional global financial system. We've grown to 19 global locations and have raised over US$800 million in funding. To support our ambitious growth plans, we’re looking for smart, collaborative and passionate people who are looking to make a genuine impact.

Reporting to the Global Head of Marketing, your role will be to build a machine that can massively - and efficiently - grow Business Account customer acquisition and use scaled communication to improve our customers’ lifecycle and product adoption. You will own a set of global levers, including Performance, SEO/Organic and Lifecycle Marketing, and will work closely with Growth Marketers around the world to ensure consistency in our use of local tactics. Your success in generating high-quality traffic, nurturing prospective customers to product usage and then to maximise adoption will power the next phase of Airwallex growth.

**Responsibilities**:

- Design and build a global ‘centre of excellence’ for Growth Marketing at Airwallex, including responsibility for the people, processes and tooling/automation required
- Develop and execute strategies to drive acquisition at scale across Performance, SEO/Organic and other global channels, managing domain specialists and agencies
Support ideation and execution of local Growth Marketing initiatives around the world, as well as adapting global initiatives to reflect local market dynamics
- Work closely with colleagues in Data, Marketing and Revenue Operations to improve our understanding of channel performance and ROI globally
- Work closely with colleagues in Product Growth to improve the quality and consistency of our customers’ journeys with Airwallex, from discovery to usage

**What you will bring**:

- Experience of scaling a B2B, high volume (i.e., SME) Growth Marketing org globally
- Track record of using paid and organic channels to deliver stretching growth targets
- Knowledgeable about Marketing Technology, particularly CRM and CMS
- Strong understanding of the customer acquisition funnel and how to optimise it
- Deeply analytical and love working with data, particularly with web analytics tools (e.g., Google Analytics) and in relation to channel performance and attribution
- Comfort working cross-functionally and particularly with Product
- Effective communication skills

At Airwallex you’ll have the ability to make an impact in a rapidly growing, global fintech. You’ll be offered a competitive salary and we also like to ensure we create the best environment for our people by providing a collaborative open office space with a fully stocked kitchen. We organise regular team building events, encourage flexible/remote working and we give our people the freedom to be creative.

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard colour, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status. If you have a disability or special need that requires accommodation, please let us know.