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Regional Head, Performance Marketing, SEA
2 weeks ago
Get to Know the Team
Our team drives Grab's growth by optimizing media spend, aligning resources, and building high-impact campaigns. As a strategic partner, we collaborate across Marketing, Operations, media partners, and agencies to ensure seamless execution and successful product launches. With expertise in performance marketing, we maximize campaign efficiency and ROI through data-driven insights. Our end-to-end campaign management ensures every media touchpoint aligns with Grab's goals. Through cross-channel integration, we create a cohesive presence across digital, OOH, TV, and radio, directly impacting Daily Transacting Users (DTUs) and brand awareness.
Get to Know the Role
As a dynamic and visionary Regional Head of Performance Marketing, you will lead Grab's digital performance marketing strategy. In this leadership role, you will own and optimize user acquisition, retention, and engagement across all digital channels while ensuring seamless alignment with CRM, brand, and local marketing efforts. Your strategic expertise will be key in driving a customer-centric approach that maximizes ROI and enhances Grab's market leadership.
You will report to the Regional Head of Growth Capabilities (Performance Marketing & Media). This role is based onsite at Grab One North office.
The Critical Tasks You Will Perform
New User Acquisition & Churn Reactivation:
- Develop and execute digital performance marketing strategies across paid channels to drive business growth.
- Leverage data-driven insights from internal and external sources to optimize media planning and buying.
- Establish best-in-class digital media tools, KPIs, and attribution models to improve campaign effectiveness.
- Partner with Country Marketing Heads to localize and enhance digital strategies.
- Manage relationships with media agencies and vendors.
Retention & Engagement:
- Innovate and refine customer engagement strategies through continuous testing and optimization.
- Expand retargeting capabilities using the latest technology and media solutions.
Cross-Sell & Growth:
- Drive adoption of Grab's expanding service verticals through targeted performance campaigns.
- Define and track ROAS metrics to optimize spend and maximize impact.
Brand & CRM Collaboration:
- Align performance marketing with brand-building initiatives to strengthen top-of-mind awareness.
- Partner with CRM teams to integrate owned and paid channels for a unified customer experience.
Leadership & Team Development:
- Lead and grow a regional marketing team.
- Champion digital marketing best practices and foster collaboration across functions.
- Enhance processes and capabilities to boost efficiency and ROI.
