CRM Manager

2 weeks ago


Singapore FORIS ASIA PTE. LTD. Full time

CRM Manager/Senior CRM Manager:

About the Role:

Responsibilities:

  • Develop best practices and targeting strategies for customer lifecycle campaigns (activation, retention, upsell, crosssell, churn management, etc) in collaboration with Product, Marketing, Technical and Legal teams, through datadriven methods
  • Map user journeys and optimize campaigns for funnel conversion
  • Support analysis and enhancement of CRM campaigns, including personalisation and localisation
  • Execute A/B tests and own analysis of results to ensure maximum impact and effectiveness
  • Devise ways to improve the usage of the CRM platform by automating basic, everyday tasks
  • Prepare regular managerial reports from the CRM platform using data visualization tools
  • Collaborate with other stakeholders and teams to analyze industry trends and tailor CRM campaigns to meet business objectives
  • Partner with data engineering/tech team to plan data requirements and build pipelines to maintain CRM data lakes with accuracy and efficiency
  • Develop actionable insights and provide campaign optimization recommendations for the CRM team through data extraction and transformation processes using data analytics tools (SQL, R, Python, etc)
  • Streamline data workflow to improve efficiency in operational processes

Requirements:

  • BA/BS degree in Marketing, Growth, Statistics, Information System, Business Analytics, Data Science or relevant field
  • Minimum of 810 years experience in ecommerce/digital asset business, in the CRM field
  • Expertise and proven experience in CRM software (e.g. Braze, Hubspot, Salesforce, Marketo)
  • Ability to integrate CRM platform with data visualization tools and customer data platforms (e.g. Segment)
  • Strong experience with Google Analytics and Google Tag Manager, including analytics, tag implementation, conversion tracking and other data attribution models
  • Excellent skills in MS Office suite of programmes
  • Excellent command of English, both written and verbally
  • Experience in copywriting and/or design A strong eye for detail and precision
  • Selfdirected learning attitude and strong sense of ownership
  • Quickthinking to respond to everchanging and volatile market conditions
  • Logical and creative thinking is absolutely a strong advantage
  • Less working experience will be considered as CRM Manager

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