Head of CRM

2 weeks ago

Singapore CHARLES & KEITH (SINGAPORE) PTE. LTD. Full time

As the head of CRM, you will be an integral part of the Charles and Keith, contributing to increased customer value, brand strength, and sales growth.

Your primary responsibility is to ensure a robust customer insight-driven CRM, Loyalty and Omni-Channel function.

By aligning with cross-functional goals, you will drive omni-channel sales performance, customer centricity, and growth in customer base and lifetime value.

Additionally, you will lead the Loyalty program and support CRM activation in collaboration with the Marketing and Business teams of the organization.


Responsibilities:

Develop and execute CRM and loyalty program strategies:

  • Design and implement comprehensive CRM strategies aligned with business goals and objectives.
  • Develop customer segmentation models to identify target groups and personalize communication efforts.
  • Utilize marketing automation tools to streamline and optimize CRM processes.
  • Design and implement a customer loyalty program aligned with business objectives and customer needs.
  • Develop a clear value proposition and benefits structure to incentivize customer participation and engagement.
  • Establish program rules, tiers, and rewards system to drive customer loyalty and retention.
  • Implement promotional campaigns to drive customer enrollment and ongoing participation in the loyalty program.
Implement targeted communication strategies and execute loyalty marketing campaigns:

  • Develop and execute personalized communication campaigns to nurture customer relationships throughout the customer journey.
  • Create compelling content and messaging aligned with customer segments and preferences.
  • Collaborate with crossfunctional teams to ensure a seamless and rewarding customer experience across touchpoints.
  • Continuously evaluate and improve loyalty program processes, procedures, and communications.
  • Leverage customer feedback and insights to identify areas for improvement and implement necessary changes.
  • Develop and manage customer loyalty programs, including rewards, incentives, and exclusive offers.
  • Identify opportunities to enhance customer retention and reduce churn through targeted initiatives.
  • Implement customer winback campaigns and strategies to reengage inactive customers.
  • Develop and execute targeted marketing campaigns to promote the loyalty program and engage members.
  • Collaborate with the marketing team to align loyalty program campaigns with overall marketing initiatives.
  • Utilize customer segmentation and data insights to tailor loyalty program communications and offers.

CRM Project and system Management:

  • Develop project plans, including scope, objectives, deliverables, and timelines for CRM initiatives.
  • Coordinate crossfunctional teams to ensure successful project execution.
  • Monitor project progress, identify risks or issues, and take necessary actions to keep projects on track.
  • Conduct regular project meetings and communicate milestones to stakeholders.
  • Collaborate with IT teams to evaluate and implement CRM systems.
  • Coordinate CRM system integration with other business systems.
  • Ensure data requirements and oversee data migration processes.
  • Customize CRM systems to meet specific business needs.

User Training and Support:

  • Develop and deliver training programs to educate users on CRM system functionalities and best practices.
  • Provide ongoing user support, addressing inquiries, troubleshooting issues, and promoting user adoption.
  • Collaborate with internal stakeholders to develop and maintain CRM system documentation, user guides, and training materials.

Analyze customer data, program performance and drive insights:

  • Analyze customer behaviour, preferences, persona and purchase patterns using CRM and data analytics tools.
  • Identify trends, opportunities, and challenges to enhance customer segmentation and targeting.
  • Utilize datadriven insights to develop personalized and relevant communication strategies.
  • Measure and report on key CRM metrics, such as customer acquisition, retention, and lifetime value etc.
  • Utilize data analytics tools and techniques to analyze program performance and customer behaviour.
  • Monitor key loyalty program metrics, such as active member acquisition rate, redemption rate, Program engagement, NPS and Loyalty ROI.
  • Identify trends, patterns, and opportunities for program optimization and enhancement.
  • Segment customer data to tailor loyalty program offerings and communication strategies.

Requirements:

  • Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
  • Proven experience in CRM management, loyalty program management, or a similar role.
  • Strong understanding of customer lifecycle, CRM principles, and loyalty program principles.
  • Proficiency in CRM platforms, marketing automation tools, and data analytics tools.
  • Experience in customer segmentation, targeted marketing campaigns, and loyalty marketing campaigns.
  • A minimum of 810

  • Head of CRM

    2 weeks ago

    Singapore Page Executive Full time

    Renowned Hospitality Player Business Expansion ModeAbout Our Client:Our client is a renowned hospitality company with strong global reputation in the market. As the market has opened up, the projected business growth is substantial and hence they are looking for a seasoned strategist that is strong in membership management and development across...

  • CRM Marketing Executive

    2 months ago

    Singapore CHALLENGER TECHNOLOGIES LIMITED Full time

    Roles & ResponsibilitiesAs a CRM Marketing Executive at Challenger Technology Limited, you will be responsible for developing and implementing effective CRM strategies to enhance customer engagement, loyalty, and overall satisfaction. The role requires a blend of strategic thinking, hands-on execution, and collaboration with cross-functional teams to drive...

  • Vice President, CRM

    2 weeks ago

    Singapore FOOTBALL MARKETING ASIA PTE. LTD. Full time

    Job Description:FMA is the exclusive commercial partner of the Asian Football Confederation (AFC) for the rights cycles and Our comprehensive mandate covers the rights for all major AFC National Team and Club competitions, including the AFC Asian Qualifiers - Road to Qatar, AFC Asian Cup, AFC Women's Asian Cup, AFC Women's Olympic Qualifiers, AFC Champions...

  • Regional CRM Manager

    2 weeks ago

    Singapore LUXASIA Full time

    LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 100 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world's finest brands,...

  • Director, CRM

    2 weeks ago

    Singapore Klook Full time

    SingaporeFull TimeAbout KlookKlook is the go-to travel and leisure e-commerce platform for experiences and services anytime, anywhere. Founded in Hong Kong in 2014 out of passion for discovery, our purpose today is to inspire and enable more moments of JOY. Even when the COVID-19 pandemic hit, we held on to our conviction and successfully unlocked the...

  • Head of Revenue Operations

    2 weeks ago

    Singapore Aspire Full time

    Aspire is the leading all-in-one finance operating system for growing businesses in South-East Asia. We are on a mission to reinvent business finance for a new generation of entrepreneurs and business owners, empowering startups to realise their full potential.Founded in 2018 by former Lazada founders and executives, Aspire has raised over USD 200M+ across...

  • Head of It

    2 weeks ago

    Singapore INVESTMENT COMPANY OF THE PEOPLE'S REPUBLIC OF CHINA (SINGAPORE) PTE LTD Full time

    Investment Company of the People's Republic of China (Singapore) Pte Ltd (中国华新投资有限公司) is a fully owned subsidiary of the People's Bank of China , which acts as the Central Bank **in the People's Republic of China. Our Company manages a part of foreign exchange reserve within the scope authorized by the People's Bank of China, undertakes...

  • Deputy Head, Info Technology

    2 weeks ago

    Singapore BANK OF CHINA LIMITED Full time

    Job Description: Assist Department Head to manage daily operations of the department. Responsible for the infrastructure planning, construction and management of the branch's IT server cluster, network and security prevention and control Responsible for the bank's emergency and disaster recovery infrastructure and system construction Responsible for the...

  • Senior Head

    2 weeks ago

    Singapore Institute of Technical Education Full time

    What the role isAs a Senior Head in ITE, your challenge is to formulate, review and implement policies and processes in specific functional areas.What you will be working onThis position requires you to be avid, adept and adaptive in driving and establishing academic and pedagogic excellence for quality delivery of technical and professional education and...

  • Head, IT

    2 months ago

    Singapore Young Men's Christian Association of Singapore Full time

    Roles & ResponsibilitiesYMCA of SingaporeJOB SUMMARY We are seeking an experienced IT leader with expertise to deliver high-quality IT solutions and services. The Head, IT will be responsible for managing IT projects, overseeing the development of IT solutions, and ensuring that IT systems align with business objectives. The role also involves managing...

  • Head, IT

    2 weeks ago

    Singapore Young Men's Christian Association of Singapore Full time

    Roles & ResponsibilitiesYMCA of SingaporeJOB SUMMARYWe are seeking an experienced IT leader with expertise to deliver high-quality IT solutions and services. The Head, IT will be responsible for managing IT projects, overseeing the development of IT solutions, and ensuring that IT systems align with business objectives. The role also involves managing...

  • Deputy Head of Operations

    2 weeks ago

    Singapore BANK OF TAIWAN Full time

    1. Review daily reports including money market, securities, IRS and FX transactions.Review periodic reports and documents, including DTCC reports.Check and post daily settlement transaction including money market, securities, IRS and FX transactions.Understanding SWIFT and MEPS systems.Check fund transactions, Customers' deposits including account...

  • Head of Centre

    2 weeks ago

    Singapore STAG MATCH LEARNING CENTRE PRIVATE LIMITED Full time

    Stag Match is a registered education business that has become a leading education business in the education industry. Our growing services are in-line with Singapore' Education system, which focuses on students' creative thinking and analytical skills.We are looking for an independent, self motivated, passionate and initiative Centre Head (Enrichment)...

  • Head of Centres

    2 weeks ago

    Singapore STAG MATCH LEARNING CENTRE PRIVATE LIMITED Full time

    Stag Match is a registered education business that has become a leading education business in the education industry. Our growing services are in-line with Singapore' Education system, which focuses on students' creative thinking and analytical skills.We are looking for an independent, self motivated, passionate and initiative Centre Head (Enrichment)...

  • Director, Asia Pacific Head of Global Market

    2 weeks ago

    Singapore Bank of America Full time

    Your background Commitment to challenging the status quo and identifying risk issues within front to back processes Proven experience in drafting communications and presentation materials intended for senior audiences and external bodies Ability to influence outside of direct team, collaborate with different stakeholders, drive and implement changes to the...

  • Head of Marketing

    1 month ago

    Singapore LUNARPUNK PTE. LTD. Full time

    Roles & ResponsibilitiesWe are looking for an experienced Head of Marketing (for a digital assets company) to lead marketing efforts, manage social media presence, run targeted ad campaigns, and spearhead PR outreach.Responsibilities: Social Media Management: Develop and execute a comprehensive social media strategy to enhance brand awareness, engage with...

  • Head of Sales

    2 weeks ago

    Singapore ConnectOne Full time

    REFERRAL REWARD: SGD$1000Our Client's vision is to make access to end-to-end mental healthcare seamless and affordable in Asia. Their proprietary mobile APP enables users to access mental healthcare professionals to provide personalized mental healthcare.As Head of Sales, you will join the founding team in partnering with key ecosystem players such as...

  • Team Head | Business Loans

    2 months ago

    Singapore The Bank of East Asia, Limited Full time

    Responsibilities Marketing of new borrowing accounts for Business Loans to grow its portfolio of corporate clients and loan assets Assist Business Head in leading Business Loans to achieve the allocated KPIs in terms of loans outstanding, income and NPL ratio Spearhead marketing of the bank’s products and services to large and mid-cap corporations...

  • Team Head Business Loans

    2 weeks ago

    Singapore The Bank of East Asia, Limited Full time

    Responsibilities Marketing of new borrowing accounts for Business Loans to grow its portfolio of corporate clients and loan assets Assist Business Head in leading Business Loans to achieve the allocated KPIs in terms of loans outstanding, income and NPL ratio Spearhead marketing of the bank's products and services to large and midcap corporations (including...

  • Team Head | Business Loans

    4 weeks ago

    Singapore The Bank of East Asia, Limited Full time

    Responsibilities Marketing of new borrowing accounts for Business Loans to grow its portfolio of corporate clients and loan assets Assist Business Head in leading Business Loans to achieve the allocated KPIs in terms of loans outstanding, income and NPL ratio Spearhead marketing of the bank’s products and services to large and mid-cap corporations...