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CRM Marketing Executive
2 months ago
As a CRM Marketing Executive at Challenger Technology Limited, you will be responsible for developing and implementing effective CRM strategies to enhance customer engagement, loyalty, and overall satisfaction. The role requires a blend of strategic thinking, hands-on execution, and collaboration with cross-functional teams to drive successful marketing campaigns. This position will be reporting to the Head of Merchandising.
- Working days: Monday - Fridays
- Working hours: 9 AM - 6.30 PM
Key Responsibilities:
- Develop and execute CRM strategies aligned with merchandising goals to enhance customer retention and satisfaction.
- Utilize CRM tools to segment and target customer groups, ensuring personalized and targeted marketing campaigns.
- Analyze customer data to identify trends, preferences, and opportunities for improving merchandising strategies.
- Collaborate closely with Merchandising, Sales, and IT teams to integrate CRM initiatives into overall marketing plans.
- Design and manage email marketing campaigns, ensuring compelling and relevant content.
- Create and optimize customer journeys through automated workflows to enhance engagement and conversion.
- Monitor and analyze the performance of CRM initiatives, providing actionable insights for continuous improvement.
- Ensure seamless integration of CRM systems with other business applications in collaboration with the IT team.
- Other adhoc duties by your supervisor when needed.
Qualifications:
- Diploma or Bachelor's degree in Marketing, Business, or a related field.
- Proven experience (at least 2 years) as a CRM Marketing Manager/Executive or in a similar role.
- Strong understanding of CRM systems, marketing automation tools, and customer segmentation.
- Proficient in data analysis and interpretation to drive data-driven decision-making.
- Excellent communication and interpersonal skills.
- Ability to work collaboratively in a cross-functional team environment.
- Familiarity with CRM tools/software.
- Creative thinking and problem-solving abilities.
Tell employers what skills you have
CRM
Customer Retention
Data Analysis
Social Media
Interpersonal Skills
Segmentation
Customer Engagement
Automation Tools
Email Marketing
Marketing
Merchandising
Digital Marketing
Data Analysis and Interpretation
Creative Thinking
Customer Journeys
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