CRM Marketing Coordinator

2 weeks ago


Singapore Easy Payroll Global Full time

CRM MARKETING COORDINATOR

(note you will work for our client, Recruitment Managed by EPG)

About The Role:

Coinbase customers, working hand-in-hand with product & engineering teams to achieve our ambitious targets.

You will help define CRM strategies and end-to-end campaigns in support of product initiatives, align internal partners, and advocate for execution in service of bringing Coinbase's products to millions of customers around the world.


What You'll Be Doing (i.e., Job Duties)

  • This role will be a 6month contract with the option to renew at the end of the term based on performance and team needs
  • Help define the customer communication strategy and CRM roadmap to achieve ambitious acquisition, engagement, retention, and reactivation goals
  • Work closely with internal partners, including engineering, design, legal, finance, business, and regional teams, bringing ideas to life that spearhead product adoption and drive usage
  • Execute thoughtful experimentation to unlock highimpact campaigns, and leverage automation to maximize engagement & retention throughout the customer lifecycle
  • Analyze campaign results, make recommendations & implement changes based on key findings

Skills

What We Look For In You (i.e., Job Requirements)

  • Based in APAC region
  • Handson experience building and executing complex CRM campaigns with multiple internal partners
  • Comfortable setting up & executing campaign experiments (AB, MV) to track business impact, analyzing the data and extracting key insights
  • Outstanding written and verbal communication skills (English)
  • A strategic problem solver that is able to synthesize and prioritize inputs from various perspectives to build an impactful plan
  • Comfortable working crossfunctionally and crossculturally, a selfstarter and a quick learner

Nice to haves

  • Basic or intermediate SQL skills for audience segmentation
  • Technical degree or extensive experience working in fast growth startups/tech companies
Salesforce Marketing Cloud, SendGrid, etc.)

  • Experience setting up mobile push and SMS campaigns

Salary:
$2, $4,500.00 per month

Schedule:

  • Day shift
  • Monday to Friday
Expected Start Date: 21/03/2023
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