CRM Executive

2 weeks ago


Singapore F J BENJAMIN (SINGAPORE) PTE LTD Full time
**Job Description

  • Manage the annual and new product launch mailing campaigns
  • Coordinate with vendors on rolling these out
  • Coordinate with brands and retail operation department
  • Propose and build new tools to be developed locally as needed
  • Analyze direct mailing activities results and make proposal for improvement
Propose local CRM & e-CRM strategy and action plans

  • Analyze results and impact of current CRM action plans
  • Create and implement new CRM programmes
  • Benchmark competitors programs in the fashion lifestyle goods sector
  • Coordinate with brands, in order to adapt corporate guidelines to market specificities
  • Providing corporate team with feedback and information on market specifics.
Customer Database completeness, accuracy, growth and maintenance

  • Oversee and manage database quality analysis
  • Define and implement process and action plans in order to feed and develop the database & also to improve data quality
  • Support boutique staff so that data continues to be fed into the CRM database
  • Coordinate with IT to solve any technical issue related to the CRM database
Carry out appropriate Customer Database analysis

  • Analyze company customer typology and behavior
  • Perform ad hoc analysis as needed by Marketing or Retail departments
  • Debrief analysis with company Retail Operations and Marketing teams, discussing with them action plans that could be implemented.

Requirements:

  • Min. 2 years CRM experience is preferred.
  • Open to fresh graduates.
  • Diploma / Degree in Business Management / Business IT.
Possess strong analytical skills, experience in data mining is advantageous.

  • Creative, possess good communication and interpersonal skills, able to work well in teams and individually.
  • Strong computer skills in managing software platforms including Microsoft.
  • Proactive approach to tasks and ability to manage several projects simultaneously.
  • Prior experience in retail or service industry will be advantageous.

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