Regional CRM Manager

2 weeks ago

Singapore LUXASIA Full time

LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 100 luxury beauty brands.

Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management.

Since 1986, the company has partnered the world's finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermes, La Prairie, Montblanc, and SK-II.

We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry.

At the core of our business is a diverse and dynamic #OneTeam of 2000 talents that shape the face of luxury beauty, and delights consumers daily across our growing footprint of 15 markets.

Why Join Us?
At LUXASIA, we believe there is beauty within every talent - that is you.
We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.
With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn't that beautiful?

Position Purpose:


Reporting to Head of Consumer and Retail Excellence, the Regional CRM Manager will lead our customer acquisition and retention efforts to drive long-term customer loyalty and increase sales.

In this role you will work with our country teams to develop and execute CRM strategies for 100+ beauty and luxury lifestyle brands.

You will enhance our customer experience, increase engagement, drive revenue growth, and demonstrate the value of CRM.

You will work closely with our country's leadership, sales and marketing and retail operations teams to collect quality data and build effective customer journeys, optimise engagement, and maximise customer lifetime value.


Key Responsibilities:

The Regional CRM Manager will

  • Take ownership and work with LUXASIA countries and brands to drive a compelling CRM clientfocused strategy that delivers high levels of customer engagement, retention, traffic, and client experience
  • Develop and execute a comprehensive omnichannel CRM strategy aligning with the LUXASIA revenue and profit and growth goals.
  • Define data driven measures and approach to Customer Engagement & Retention
  • Identify and covert data capabilities & insights to opportunities to drive customer excellence
  • Lead the design, execution and delivery of different testing approaches and strict campaign measurement methodology to provide regular datadriven recommendations for business optimization and growth
  • Drive lifecycle management from acquisition to retention to reactivation for customer engagment
  • Collaborate and partner with the country management, business managers, and marketing teams to ensure they design and execute effective customer journeys and optimise touchpoints across all channels
  • Take an approach to leverage technology and data to improve touchpoints and enable best practices and optimised utilization of CRM tools with proper governance.
  • Work with Retail Operations, Sales & Marketing and the Digital Execution teams to test creative services, campaign execution, paid media, and strategy, maximizing team productivity and CRM results by sharing best practice
  • Develop and manage customer loyalty program that incentivizes repeat purchases and increase the customer lifetime value
  • Continuously monitor and analyse campaign performance metrics optimising targeting, messaging, and creative best practice to increase customer acquisition and retention and profitable revenue
  • Stay up to date on industry trends and best practices to continually improve our CRM strategies and tactics

Requirements:

  • Bachelor's degree in marketing, business, or relevant experience.
  • Have at least 8 years of experience in CRM and/or Marketing Analytics with a proven track record of driving customer engagement and retention across APAC
  • Experience in direct to consumer, beauty, or lifestyle industry is preferred.
  • Demonstrable team management skills.
  • Strong analytical skills and the ability to interpret and act on data insights.
  • Excellent communication and collaboration skills, with the ability to work effectively across teams and departments. Must be able to galvanize geographically disparate teams into CRM action.
  • Able to verbalize and internally market the value of CRM to the organization.
  • Proven ability to develop and execute successful CRM strategies and tactics.
  • Experience with

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