Senior Performance Marketing Strategist

2 weeks ago

Central Region, Singapore OOm Pte Ltd Full time $4,000 - $5,000 per year

Senior Performance Marketing Strategist (Integrated Media - Enterprise Level)

Location: Singapore, Hybrid

Team: Performance Marketing

Type: Full-time

About the role

  • Own cross-channel strategy and hands-on execution across Google, Meta, TikTok, LinkedIn to drive full-funnel growth for mid-market and enterprise accounts.
  • Turn data into action. Build plans, run tests, keep budgets tight, and show business-minded skills.
  • Partner with creative, content, and account teams to ship work that actually moves numbers.
  • Mentor juniors, level up playbooks, raise the bar.

Why Join Us

  • High-trust culture

  • Clear goals, straight feedback, we value team players

  • Decisions made fast with data, not loud voices.

  • Real ownership

  • You run the plan end to end. Strategy, tests, pacing, reports.

  • Credit for wins, clear support when things dip.

  • Growth that compounds

  • Weekly coaching and a personal development plan.

  • Playbooks, live teardown sessions, and case reviews you can grow your portfolio.
  • Budget for courses or certs tied to your growth plan.

  • Monthly cross-departmental training provided.

  • Craft and learning

  • Access to multi-vertical SG accounts, not just one niche.

  • Hands-on GA4, experimentation frameworks, and reporting you'll present to senior clients.

  • Life-friendly ways of working

  • Hybrid with predictable cadences and protected focus time.

  • Sensible meeting rules, written updates, fewer last-minute scrambles.

  • Clear runway

  • Transparent competencies and promotion criteria.

  • Options to grow as a deep IC or into team lead, with scope that scales as you do.

What you'll do

  • Build integrated media plans that map to business goals, not vanity metrics.
  • Run full-funnel structures with clean tracking, solid audiences, and sharp creative inputs.
  • Analyse performance, call the story, and recommend next moves with expected impact.
  • Manage pacing, forecasting, and cross-channel budget trade-offs.
  • Design and run sensible tests. Kill what doesn't work, scale what does.
  • Partner tightly with Account Managers, Creative, and ARC teams for faster creative-test cycles.
  • Coach juniors on execution quality and thinking.

What you bring (Must-have)

  • Min. 3 years hands-on in at least two of: Google Ads, Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager.
  • Proven full-funnel execution. You know when to simplify structure and when to split. You understand customer journeys,
  • GA4 fluency and data literacy. Comfortable with pivots, lookups, basic dashboards.
  • Strong written and verbal comms. You can explain "what happened" and "what we'll do next."
  • Detail-minded, reliable, calm under pressure. Solid budget and pacing discipline.
  • Know how to utilise AI to optimise workflows and processes, but not over-reliant.

Nice to have (Bonus)

  • Programmatic experience: DV360 or managed-service DSPs.
  • Digital platforms exposure: Baidu, WeChat, Xiaohongshu, Weibo, Apple Search Ads, X Ads etc.
  • Incrementality testing, simple budget models, Microsoft Clarity or similar UX tools.

Salary & benefits

  • Salary band: [SGD 4,000 - 5,000] + performance bonus.
  • Medical and annual leave per company policy.
  • Learning budget, hybrid setup, modern adtech stack.

Equal opportunity

We hire for strengths. If you're strong in Google and Meta and hungry to grow into TikTok, LinkedIn, or Programmatic, we want to meet you.

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