Digital Marketing Executive/ Strategist

2 weeks ago

Central Region, Singapore Waveshore Pte Ltd Full time $60,000 - $120,000 per year

Job Description – Digital Marketing Executive/ Strategist (Singapore)

Location: Singapore (On-site/Hybrid)

Employment Type: Full-time

⸻

About Us

We are a lifestyle & IP branding company focused on eco-friendly home products and family-friendly experiences. Our mission is to build meaningful communities through offline events and online engagement, while amplifying our brand presence across social media platforms through strategic content.

⸻

Key Responsibilities


• Plan, execute, and manage digital marketing campaigns across social media, Google Ads, SEO, email, and other channels.


• Create, manage, and publish engaging content (Posts, ads, newsletters, visuals, videos) aligned with brand objectives. (With our In House Graphic designers)


• Monitor campaign performance, analyze results, and provide regular reports with actionable insights.


• Manage company's website and online presence, ensuring content is updated and optimized.


• Drive online traffic and customer engagement through targeted digital strategies.


• Research digital trends, competitors, and audience behavior to improve performance.


• Collaborate with sales, design, and product teams to align marketing activities with business goals.


• Manage digital marketing budgets efficiently to maximize ROI.


• Encourage UGC (user-generated content) through creative campaigns and community challenges.


• Manage and grow brand community groups (WhatsApp, Telegram, Facebook Groups, WeChat) to increase engagement and brand loyalty.

Community Building & Event Management


• Plan, organize, and execute offline events such as eco-workshops, parent-child activities, and private community gatherings.


• Build and manage local brand communities (eco-lifestyle groups, parent networks, student clubs, etc.).


• Establish partnerships with schools, universities, NGOs, and lifestyle venues in Singapore.


• Manage event logistics, vendors, and budget while ensuring high-quality attendee experience.

Strategy & Operations


• Work closely with our team to align event themes and overall brand positioning.


• Track, measure, and report community growth KPIs, event ROI, and engagement performance.


• Explore new growth channels for both local offline reach and digital marketing expansion.

⸻

Requirements


• Based in Singapore, with strong understanding of local consumer behavior and community culture.


• Minimum 3 years of experience in social media marketing, community management and event planning.


• Strong expertise in Eco, lifestyle, or parent-child communities preferred.


• Creative thinker with excellent execution ability.


• Skilled in digital tools (Canva, CapCut, Meta Business Suite, TikTok Ads, etc.).


• Fluent in English; proficiency in Mandarin is a plus (for liaising with Chinese-speaking communities).


• Strong communication and interpersonal skills, comfortable hosting and engaging with community members.

⸻

What We Offer


• Opportunity to build a flagship community brand in Singapore.


• Creative freedom to design and execute events and campaigns.


• Exposure to eco-lifestyle, parenting, and IP branding industries.


• Competitive salary with performance-based incentives.


• Friendly, collaborative, and entrepreneurial work environment.

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