Senior Digital Marketing Strategist

2 weeks ago

West Region, Singapore Instinct Pet Food South East Asia Full time $104,000 - $130,878 per year

About the Role

As a Senior Marketing Executive (Digital & E-Commerce) at Instinct Pet Food Southeast Asia, you will be responsible for driving the growth of our digital and e-commerce business across key platforms, including Shopee, Lazada, Amazon, FairPrice, and our own Website store. You will lead end-to-end digital marketing initiatives, manage e-commerce operations, and execute brand campaigns that build awareness, engagement, and sales in Southeast Asia.


Key Responsibilities

E-Commerce Management

  • Manage Instinct's presence on regional e-commerce platforms (Shopee, Lazada, Amazon, FairPrice, Amazon and Website)
  • Oversee product listings, pricing, promotions, bundles, and campaign activations to maximize sales and visibility.
  • Monitor performance metrics such as sales, traffic, conversion rates, AOV, and ROAS; implement optimization strategies.

Digital Marketing & Performance

  • Plan and execute digital advertising campaigns across Meta, Google, TikTok, and marketplace ads to drive traffic and conversions.
  • Develop content and creatives for paid ads, social media, email, and in-app campaigns.
  • Track and analyze campaign performance, ensuring efficient ad spend and strong ROI.
  • Implement SEO/SEM strategies to increase organic visibility and traffic.

Brand Building & Content

  • Create and manage digital content calendars for Instagram, TikTok, and other platforms.
  • Drive influencer, affiliate, and UGC campaigns to boost brand awareness and engagement.
  • Coordinate with KOLs and brand ambassadors for product reviews, giveaways, and event activations.
  • Plan, organize, and support events, expos, and offline activations to strengthen brand presence.

Analytics & Reporting

  • Consolidate monthly sales reports across platforms, highlighting growth trends, challenges, and opportunities.
  • Use data-driven insights to improve campaign targeting, product performance, and customer acquisition.
  • Present performance updates and recommendations to management.

Cross-functional Collaboration

  • Work closely with supply chain, operations, and retail partners to ensure smooth campaign execution and stock availability.
  • Collaborate with regional teams to align with global brand direction while tailoring strategies to local markets.

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