Digital Marketing Strategy Manager

2 days ago

East Region, Singapore Rigel Technology (S) Pte Ltd Full time $120,000 - $240,000 per year

Responsibilities:

A. Strategic & Brand Planning

  • Develop annual and quarterly digital marketing roadmaps for Singapore and Malaysia.
  • Define brand positioning, audience segmentation, and campaign priorities aligned with Rigel's premium positioning.
  • Translate corporate objectives into local marketing plans with clear KPIs, timelines, and deliverables.
  • Balance long-term brand building (awareness and affinity) with short-term performance (sales and lead generation).

B. Campaign Leadership & Budget Management

  • Plan and execute multi-channel campaigns across Meta, Google, TikTok, YouTube, Shopee, and Lazada.
  • Manage a total budget of SGD 700K / RM 200K to ensure maximum ROI and cost efficiency.
  • Collaborate closely with the Head of Digital Marketing (Content) to ensure message consistency and creative quality.
  • Supervise the Malaysia Strategist and Assistant for seamless campaign execution and alignment.
  • Lead weekly performance reviews to optimize campaigns based on data-driven insights.

C. Digital Transformation & Marketing Automation

  • Digitize the entire marketing funnel — from lead generation → nurturing → quotation → purchase → aftersales.
  • Integrate key platforms (HubSpot, GA4, Data Studio, Meta CRM, POS/e-commerce) into one unified performance dashboard.
  • Implement automated lead scoring, CRM tagging, and marketing attribution to connect marketing spend with actual sales.
  • Collaborate with IT and Sales teams to ensure data accuracy and seamless lead-to-sales tracking.

D. Strategic Partnerships & Brand Collaborations

  • Initiate co-marketing partnerships with brands such as Atome, Bosch, and premium home/lifestyle partners.
  • Develop joint campaigns, showroom activations, and influencer collaborations to increase brand reach and conversions.
  • Build long-term relationships with interior design studios, developers, and lifestyle influencers.

E. Market Intelligence & Analytics

  • Build and manage monthly dashboards tracking marketing performance, budget utilization, and ROAS.
  • Identify growth opportunities, channel innovations, and creative optimizations through data insights.
  • Conduct quarterly competitor benchmarking (Kohler, Grohe, Hansgrohe, TOTO, etc.).
  • Lead post-campaign reviews to extract insights and improve future ROI.

F. Team Leadership & Collaboration

  • Lead and mentor the Malaysia marketing team, including the Strategist, Assistant, and Design members.
  • Work closely with the Singapore-based Digital Marketing Head to ensure creative and strategic alignment.
  • Manage designer workload (2 dedicated + 3 shared) to meet campaign deadlines and business priorities.

Cultivate a performance-driven, data-informed, and creative team culture.

Requirements:

  • At least a Diploma or Degree in Marketing, Business Management, Supply Chain Management or a related field is preferred.
  • 6–10 years' experience in digital strategy, growth marketing, or brand management.
  • Proven success managing multi-market campaigns and budgets exceeding SGD 500K.
  • Strong command of Meta Ads, Google Ads, TikTok Business Center, GA4, HubSpot, and automation tools.
  • Experienced in leading cross-border teams and collaborating with creative, sales, and IT functions.
  • Strategic, commercially minded, and data-driven with excellent communication and project management skills.
  • Fluency in English required; Mandarin preferred for regional coordination.

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