Digital Marketing

Why Join Carragheen?

At Carragheen, we believe in empowering our team with the latest tools and fostering a culture of continuous learning and creativity. This role is unique because it places a significant emphasis on proficiency in Generative AI tools (e.g., ChatGPT, Gemini, Canva Magic Studio, CapCut AI, AI Studios, Yoasts, etc). We are looking for someone who can harness these technologies to streamline content creation, enhance efficiency, and ensure our brands remain at the forefront of industry trends.

This role is ideal for a professional who:

● Possesses exceptional attention to detail, ensuring all content is accurate and brand-aligned.

● Demonstrates a strong aesthetic sense, with a natural ability to visually communicate the essence of beauty and wellness.

● Excels at time management and independent work, transforming creative ideas into impactful marketing outcomes.

Key Responsibilities

As our Digital Marketing & Content Executive, you will be instrumental in shaping our digital narrative:

● Strategic Marketing & Campaign Management: Plan and execute comprehensive digital marketing strategies across all platforms (Instagram, Facebook, Tiktok, Google), aligning with company KPIs to enhance brand exposure, drive lead generation, and boost revenue.

● AI-Powered Content Creation: Lead the ideation, creation, and publishing of engaging, on-brand social media content, leveraging Generative AI tools for faster prototyping and production.

● Visual Storytelling (Photography & Videography): Conceptualise, capture, and edit high-quality photography and videography assets in-house for various digital and retail communications.

● Graphic Design & Collateral Development: Design a wide range of online and offline marketing collaterals, including brochures, digital advertisements, and training materials, ensuring consistency with brand guidelines.

● Website Management & SEO: Regularly update and maintain the company's website (Wordpress) to enhance brand awareness, improve positive exposure, and implement basic SEO strategies to improve organic search visibility.

● Performance Analysis & Reporting: Consolidate data and provide weekly analytical reports on the effectiveness of all marketing activities, offering insights for continuous improvement.

● KOL & Partnership Management: Connect with, manage, and nurture relationships with existing Key Opinion Leaders (KOLs) and explore new strategic partnerships to expand marketing opportunities.

● Cross-Functional Collaboration: Work closely with internal teams to gather customer insights, feedback, and product information.

Who You Are

You are an ideal candidate if you:

● Are highly proficient and enthusiastic about utilising AI-powered tools (e.g., ChatGPT, Gemini, Canva Magic Studio, CapCut AI, AI Studios, etc) for efficient content creation and ideation.

● Possess a strong and refined aesthetic eye for beauty and design, with a portfolio that showcases your ability to translate brand identity into compelling visuals.

● Are highly organised, structured, and capable of managing multiple tasks and priorities effectively in a fast-paced environment.

● Have a proven track record in managing and growing social media platforms, understanding current trends and engagement strategies.

● Are resourceful, proactive, tech-savvy, and possess a strong sense of responsibility in delivering high-quality work.

● Have working knowledge in SEO/SEM strategies, keyword research using AI-powered tools (e.g. Keyword Planner, Yoast, etc) and their application to digital content.

● Demonstrate a clear understanding of balancing captivating brand visuals with measurable marketing objectives.

Requirements

● Education: Minimum Diploma or Degree in Marketing, Communications, Visual Design, or a related field.

● Experience: At least 3 years or more of demonstrable working experience in digital marketing, social media management, or visual design roles, preferably within the