Senior Performance Marketing Strategist

2 weeks ago

Central Region, Singapore OOm Pte Ltd Full time $90,000 - $120,000 per year

Senior Performance Marketing Strategist (Integrated Media - Enterprise Level)

Location: Singapore, Hybrid

Team: Performance Marketing

Type: Full-time

About the role

  • Own cross-channel strategy and hands-on execution across Google, Meta, TikTok, LinkedIn to drive full-funnel growth for mid-market and enterprise accounts.
  • Turn data into action. Build plans, run tests, keep budgets tight, and show business-minded skills.
  • Partner with creative, content, and account teams to ship work that actually moves numbers.
  • Mentor juniors, level up playbooks, raise the bar.

Why Join Us

  • High-trust culture

  • Clear goals, straight feedback, we value team players

  • Decisions made fast with data, not loud voices.

  • Real ownership

  • You run the plan end to end. Strategy, tests, pacing, reports.

  • Credit for wins, clear support when things dip.

  • Growth that compounds

  • Weekly coaching and a personal development plan.

  • Playbooks, live teardown sessions, and case reviews you can grow your portfolio.
  • Budget for courses or certs tied to your growth plan.

  • Monthly cross-departmental training provided.

  • Craft and learning

  • Access to multi-vertical SG accounts, not just one niche.

  • Hands-on GA4, experimentation frameworks, and reporting you'll present to senior clients.

  • Life-friendly ways of working

  • Hybrid with predictable cadences and protected focus time.

  • Sensible meeting rules, written updates, fewer last-minute scrambles.

  • Clear runway

  • Transparent competencies and promotion criteria.

  • Options to grow as a deep IC or into team lead, with scope that scales as you do.

What you'll do

  • Build integrated media plans that map to business goals, not vanity metrics.
  • Run full-funnel structures with clean tracking, solid audiences, and sharp creative inputs.
  • Analyse performance, call the story, and recommend next moves with expected impact.
  • Manage pacing, forecasting, and cross-channel budget trade-offs.
  • Design and run sensible tests. Kill what doesn't work, scale what does.
  • Partner tightly with Account Managers, Creative, and ARC teams for faster creative-test cycles.
  • Coach juniors on execution quality and thinking.

What you bring (Must-have)

  • Min. 3 years hands-on in at least two of: Google Ads, Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager.
  • Proven full-funnel execution. You know when to simplify structure and when to split. You understand customer journeys,
  • GA4 fluency and data literacy. Comfortable with pivots, lookups, basic dashboards.
  • Strong written and verbal comms. You can explain "what happened" and "what we'll do next."
  • Detail-minded, reliable, calm under pressure. Solid budget and pacing discipline.
  • Know how to utilise AI to optimise workflows and processes, but not over-reliant.

Nice to have (Bonus)

  • Programmatic experience: DV360 or managed-service DSPs.
  • Digital platforms exposure: Baidu, WeChat, Xiaohongshu, Weibo, Apple Search Ads, X Ads etc.
  • Incrementality testing, simple budget models, Microsoft Clarity or similar UX tools.

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