Social Media Strategist

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

**Social Media Strategist (SG)**

**12 months fixed term contract**

Maker Lab supports clients across the technology, entertainment, financial services, and payments industries. We’re looking for dynamic individuals to join our team and support our amazing real estate-focused technology client.

You will help build and manage the region's social media strategies, campaigns and content marketing. You will work closely with the APAC Social and Consumer Marketing teams when designing and delivering effective social media marketing campaigns and evergreen rollouts - from strategy, ideation, assets creation and development, execution, measurement, and day-to-day operations to overall project management. You will work closely with cross-functional teams and manage relationships with internal and external partners to move projects towards a common business and consumer marketing goal. You will also ensure relevant content analysis is done to reach goals effectively, helping to influence future strategy.

Role:

- You will be responsible for always-on social content curation efforts, from research and ideation to final delivery.
- Work with the team and create the strategic foundations to help us generate and execute impossible-to-ignore ideas for the company’s and clients’ branding, promotional campaigns, and marketing communications.
- Evaluate trends, assess new data and keep up-to-date with marketing techniques.
- You will be a vocal advocate for the newest and boldest trends in copywriting and creativity. You will be tasked to share experiences and learnings to stimulate collective growth across the consumer marketing org.
- You should be ready to evolve, investigate, pilot and change the courses based on insights and learnings to deliver optimal performance and creative excellence.
- Drive always-on digital/social media editorial content in line with existing content strategy for Facebook, Twitter, TikTok, LinkedIn and Instagram.
- Partner with designers to produce visuals that are social-by-design.
- Ideate creative campaigns and executions for heat moments and product launches.
- Proactive finessing and optimisation of copy to improve social content performance.
- Lead internal sharing on creativity, copywriting and social content best practices and champion creative excellence.
- Coordinate communication across a range of regional stakeholders in a matrix organisation.
- Research industry topics to spot new content worth sharing.

You:

- BA/BS degree or equivalent practical experience
- 6+ years of copywriting experience, with prior experience and a proven track record in social media and digital content strategy within an agency, consultancy or technology companies
- Able to transform large amounts of information into simple findings that the client can incorporate into their marketing efforts
- Passionate about all things content marketing, content creation, social and creative
- Ability to work autonomously and identify opportunities in ambiguity, with a self-starter attitude in a start-up-like environment.
- Strong project management skills and ability to work on multiple projects simultaneously in a dynamic and constantly evolving matrix organisation.
- Exceptional verbal and written English communication and presentation skills and, ideally, fluent in another Asian language to support the projects spanning APAC.