Social Media Strategist

2 days ago

Singapore SHOPGIFTS PTE. LTD. Full time

**Job Description: Social Media Strategist**

We are seeking a creative and driven Social Media Strategist to join our dynamic marketing team. As a Social Media Strategist, you will play a crucial role in developing and executing social media strategies to enhance brand visibility, engage our target audience, and drive business growth.

**Responsibilities**:

- Develop and implement comprehensive social media marketing plans across various platforms, including but not limited to Facebook, Instagram, Twitter, TikTok and Pinterest.
- Create and curate engaging, relevant, and visually appealing content that aligns with our brand identity and resonates with our audience.
- Monitor social media trends, competitor activities, and industry developments to identify opportunities for improvement and innovation.
- Engage with followers, respond to inquiries, and foster meaningful relationships with our online community to nurture brand loyalty.
- Utilize social media management tools to schedule posts, track performance, and analyze data to optimize campaign effectiveness.
- Collaborate with the design/product team to create eye-catching graphics, videos, and other visual content for social media campaigns.
- Stay up-to-date with social media algorithms and best practices to ensure maximum reach and engagement.
- Plan and execute social media advertising campaigns to drive traffic, conversions, and lead generation.
- Analyze key performance metrics and prepare regular reports to measure the success of social media efforts and make data-driven recommendations.

**Requirements**:

- Proven work experience as a Social Media Strategist or similar role.
- Strong understanding of social media platforms, their respective audiences, and best practices.
- Proficiency in social media management and analytics tools.
- Excellent written and verbal communication skills with a creative flair for crafting compelling content.
- Up-to-date with the latest social media trends, algorithms, and best practices.
- Basic graphic design skills and knowledge of editing software (Adobe Creative Suite or Canva) is a plus.
- Ability to multitask, work under pressure, and meet tight deadlines.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- A passion for staying informed about industry developments and implementing innovative social media strategies.

Join our team and help shape our brand's online presence through innovative and engaging social media strategies. If you are a creative, detail-oriented, and results-driven professional with a passion for social media marketing, we'd love to hear from you

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