Senior / Marketing Manager

Role Purpose

Lead Fitness First Singapore's marketing to deliver measurable growth in acquisition and retention, strengthen brand credibility, and drive clarity in communication.

This role suits a commercially minded strategist who combines data fluency, creative discernment, and executional discipline - able to translate insight into initiatives that deliver measurable business impact in a competitive market. Candidate must be able to combine strategic control, commercial acumen, and creative discipline.

Key Responsibilities

Acquisition & Performance Marketing

• Own the end-to-end marketing funnel maintain target CPL, CAC, and ROI.
• Lead agency and internal teams on media strategy, message testing, and conversion optimisation.
• Evaluate campaign data and market trends to identify growth opportunities and address friction points.
• Integrate learnings across digital, CRM, and in-club touchpoints for unified performance.

CRM & Retention Marketing

• Oversee lifecycle programs that drive engagement, reactivation, and retention.
• Build segmentation and automation strategies aligned to commercial outcomes.
• Translate CRM data into insights for Operations and Finance on member value and retention cost.

Creative, Brand & Communication Leadership

• Define Singapore's (in alignment with Regional guidelines) creative and communication tone, ensuring consistency across digital and physical environments.
• Be the brand custodian, guiding content direction, narrative sequencing, and all customer and prospect facing communications.
• Identify whitespace or cultural moments that differentiate Fitness First from competitors.
• Lead offline initiatives and strategic partnerships (where necessary) to generate awareness and customer acquisition.
• Integrate offline experiences seamlessly with online campaigns to reinforce brand presence.

Data & Budget Accountability

• Manage the marketing budget and ROI reporting, ensuring financial transparency and cost discipline.
• Translate analytics into concise, actionable business insights for senior leadership.
• Maintain a structured cadence for dashboards and business reviews.

Leadership & Team Development

• Build capability across acquisition, CRM, and on-ground activation.
• Coach team members to think commercially, execute precisely, and learn from data.
• Create systems that scale and sustain output without additional headcount.

Skills & Competencies

• 8 - 10 years in integrated marketing or brand management (fitness, wellness, or consumer).
• Bachelor's degree in Marketing, Business, or related field
• Strong command of acquisition and ability to connect numbers to outcomes.
• Proficient in Excel (pivots, lookups, dashboards) and PowerPoint storytelling.
• Strong creative and communication judgement; high attention to tone, timing, and message clarity.
• Passionate in fitness and customer focus with a growth mindset and determination to succeed. Energetic and optimistic team player
• Proficient in interpreting campaign data, generating insights, and identifying optimization opportunities.
• Familiarity with emerging AI-based marketing tools and automation systems (advantageous)

Qualifications

• Experience in developing marketing strategies and managing marketing campaigns
• Strong analytical skills for conducting market research and analyzing data
• Excellent content creation and management skills
• Proficiency in coordinating with sales teams and overseeing digital marketing efforts
• Strong communication and interpersonal skills
• Ability to work independently and as part of a team
• Experience in the fitness or health industry is a plus
• Bachelor's degree in Marketing, Business, Communications, or related field

Reports to: Managing Director, Fitness First Singapore, with a dotted line to Regional Marketing Director, Asia

Leads: Assistant Marketing Manager + 2 Marketing Executives

Location: Singapore