Marketing Strategist

2 weeks ago

Central Region, Singapore BYD by 1826 Pte Ltd Full time $90,000 - $120,000 per year

Be Part of the Award-Winning Brand

We're looking for a marketing strategist who lives and breathes performance-driven car ads. In this role, you'll lead the messaging for our automotive campaigns — crafting ad angles, headlines, and scripts that drive test drives, trade-ins, and sales. Your words will shape how customers see, understand, and act on our car offers, across Meta, Google, YouTube, WhatsApp, landing pages, and email (EDM) campaigns.

Key Responsibilities

  • Develop clear, persuasive messaging strategies for digital ad campaigns promoting our car models.
  • Own and write copy for EDM campaigns, including subject lines, preview text, and body content that drives action.
  • Create high-performing ad copy variations for A/B testing, focusing on test drives, preorders, and trade-in offers.
  • Translate key selling points (e.g. COE rebates, EV savings, exclusive vouchers) into scroll-stopping headlines and scripts.
  • Brief designers and video editors with clear messaging direction, hooks, and on-screen text suggestions.
  • Analyze ad performance data to iterate and improve messaging based on what converts.
  • Maintain a consistent tone of voice across all campaigns while tailoring for each platform.
  • Conduct regular competitor analysis and review advertising trends from both car dealerships and top non-automotive brands to inspire fresh angles and improve ad performance.

Requirements

  • Minimum 5 years of experience in campaign strategy, digital copywriting, or campaign planning.
  • Experience writing ad copy for car sales or high-value consumer products (e.g., property, insurance, finance).
  • Proven ability to write compelling emails and ads that drive clicks and conversions.
  • Deep understanding of how to write for performance — especially on Meta, Google, YouTube, and email.
  • Strong portfolio of ad copy, campaign frameworks, or campaign strategies with measurable impact.
  • Comfortable collaborating with marketing, creative, and media buying teams in a fast-paced environment.
  • Prior experience in automotive marketing or working with a car dealership group.
  • Familiarity with COE, EV rebates, or standard car buyer concerns in Singapore is a plus.
  • Able to write scripts or suggest visual storytelling angles for short-form video ads.
  • Experience using Meta Ads Manager, Google Ads, email marketing platforms, or analytics tools to interpret performance data is an added advantage.

To Apply

Please submit your CV and portfolio, with samples of product campaigns, ad copy, and EDMs you've created. Applications without a portfolio will not be considered.

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