Senior Marketing Executive

3 days ago

Central Region, Singapore Vincar Pte Ltd Full time $90,000 - $120,000 per year

Role Summary

We're looking for a data-driven Senior Marketing Executive to plan and run campaigns that drive qualified

leads, test drives, and showroom footfall across our brands. You'll own day-to-day campaign execution,

content and landing page performance, marketing operations, and vendor/agency coordination. Candidates

with prior agency experience (account lead/AM/strategist) are highly preferred.

What You'll Own

Performance & Growth


• Plan, launch, and optimise paid campaigns (Meta, Google, YouTube, Display) to deliver MQLs/test drive

bookings at target CPL/CAC and ROAS.


• Manage budgets and pacing across brands and models; run A/B tests on creatives, copy, and audiences.

Content & Brand


• Drive the monthly content calendar across social, EDMs, and blog; brief designers and videographers;

ensure brand consistency.


• Write on-brand ad copy and landing page content that converts.

Web & SEO


• Own landing pages: brief builds, wireframe when needed, implement CRO best practices (forms, CTAs,

social proof), coordinate with web/dev.


• Execute on-page SEO basics and monitor rankings/traffic.

CRM & Marketing Ops


• Partner with Sales Ops on Salesforce-driven lead flows, UTMs, and attribution.


• Set up automations/EDMs (nurture, no-show, post-test-drive) and maintain clean tracking (UTM hygiene,

naming conventions).

Events & Launches


• Support model launches, pop-ups, and showroom activations (e.g., Proton e.MAS 7, GAC AION series):

pre-event hype, onsite capture, follow-up funnels.

Analytics & Reporting


• Build weekly dashboards and monthly reviews: leads, CPL, test drive bookings, conversion rates, ROAS,

pipeline contribution.


• Translate insights into next-month action plans.

Stakeholder & Vendor Management


• Coordinate with internal Sales, Insurance, Financing teams; manage agencies and freelancers to timelines

and KPIs.

What You'll Bring


• 4–7 years of marketing experience; agency background strongly preferred (automotive or performance

accounts a plus).


• Hands-on with Meta Ads, Google Ads/YouTube, GA4, Looker/Data Studio (or equivalent).


• Working knowledge of Salesforce (or similar CRM), marketing automation/EDM tools, and lead routing.


• Strong copywriting for ads/landing pages; comfortable briefing creatives (Canva/Figma basics a plus).


• Solid grasp of CRO/SEO fundamentals and web analytics; adept with spreadsheets.


• Excellent project management, stakeholder communication, and vendor management.


• Singapore market familiarity and PDPA awareness.

Nice-to-Have


• Automotive category experience (EV campaigns, showroom funnels).


• Experience with offline-to-online attribution and call tracking.


• Basic HTML no-code tooling (Webflow/WordPress editors).

Tools You'll Use

Meta Ads Manager, Google Ads & GA4, Looker/Data Studio, Salesforce (leads/events), email/automation

(e.g., Mailchimp/HubSpot), Canva/Figma, Hotjar/Clarity, data hygiene & UTM templates.

What We Offer


• Impact across multiple high-visibility brands (authorised distributorships + group services).


• Autonomy to test, learn, and scale what works.


• Growth pathway toward Performance/Brand Lead.

How to Apply

Share your CV/portfolio with case studies covering: objective, audience, strategy, budget, results

(CPL/ROAS/lead quality), and your direct contribution.

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