Senior Marketing Executive/Marketing Executive

We are a growing kids' fashion company dedicated to creating stylish, comfortable, and high-quality apparel for children. With a focus on creativity, quality, and customer experience, we are expanding our brand presence both online and offline. We are looking for a passionate Senior Marketing Executive/ Marketing Executive to join our dynamic team and drive impactful marketing campaigns to grow our customer base and drive sales.

Key Responsibilities

1. Brand Marketing, Campaigns & Promotions

• Develop and execute monthly and annual brand campaigns to build brand awareness and drive sales (online and offline).
• Plan and implement seasonal launches, promotional activities, and festive campaigns.
• Create marketing calendars, manage campaign timelines, and ensure smooth execution.
• Work with internal teams and external vendors (designers, printers, event organizers, contractors) to ensure campaigns are well-coordinated.
• Support visual merchandising and in-store displays, including coordination of seasonal window changeovers and POS materials.
• Ensure brand identity, tone, and visual consistency across all touchpoints.

2. Social Media & Digital Marketing

• Collaborate with digital marketing agency to strategize and manage campaigns across Meta (Facebook/ Instagram), Google Ads, TikTok, etc.
• Plan and curate engaging content for social media platforms aligned with brand voice.
• Manage email marketing, CRM, customer data base and loyalty programs to enhance customer retention.
• Identify and manage influencer partnerships and collaborations.
• Respond to messages and inquiries on email and social channels to maintain strong customer interaction.

3. E-commerce & Online Store Management

• Manage and update the Shopify online store, including product uploads, banners, visuals, and copywriting.
• Coordinate and execute E-commerce campaigns, product launches, and seasonal promotions.
• Work closely with merchandiser to ensure new arrivals and collections are showcased online on time.
• Monitor key metrics: website traffic, conversion rates, sales performance, abandoned carts, etc.

4. Retail & Event Marketing

• Collaborate with retail teams on in-store promotions, pop-ups, and events.
• Design, monitor, and coordinate the production of promotional materials (signage, posters) for all sales and marketing purposes.
• Coordinate with mall management/landlords to participate in mall-wide promotions and submit campaign details/artwork on time.

5. Cross-functional Collaboration

• Work closely with retail teams and merchandiser to align marketing calendars with product drops, inventory, and retail promotions.
• Liaise with Brand Owner for seasonal receipt of window display guidelines, product images and marketing materials.

6. Procurement Management

• Coordinate and place orders for marketing materials and brand packaging (e.g. shopping bags, stickers, gift boxes) with the Brand Owner.
• Manage the procurement and tracking of GWP items.

7. Consumer Insights & Market Research

• Monitor industry trends, consumer behavior, competitor campaigns, and kids' fashion trends to identify new opportunities.
• Suggest improvements to the marketing strategy based on feedback and insights.

8. Budget & Performance Tracking

• Manage and track marketing budgets, ensuring cost efficiency.
• Analyze campaign performance reports and ROI metrics.
• Use data to recommend improvements for future campaigns and overall marketing strategy.

Requirements

• Minimum 2-3 years of experience in marketing, preferably in fashion, retail, or lifestyle brands.
• Good working knowledge of E-commerce (Shopify), digital marketing and social media management.
• Experience in campaign management and influencer collaborations.
• Strong presentation, communication and interpersonal skills.
• Skilled in Adobe Photoshop, InDesign, Illustrator and/or Canva.
• Proficient in Microsoft Office (Word, Excel, PowerPoint).
• Strong in analytical skills with the ability to interpret performance data.
• Passionate, creative and highly committed with a positive attitude.