Executive Manager

4 days ago


Singapore Urban Redevelopment Authority Full time

**What the role is**
- We are looking for a creative self-starter to join our marketing communications team. The team is part of URA’s Strategic Communications and Outreach Group, which is responsible for raising understanding and appreciation of URA’s work amongst stakeholders and the public, instilling pride and confidence in them for our plans and policies as well as inspiring them to actively participate in initiatives to shape Singapore into a liveable, inclusive and endearing home for all.

**What you will be working on**
- You will work closely with various parties - line departments, partner agencies, appointed consultants - to steer our performance marketing and online marketing comms strategies, to grow positive resonance, affinity and trust for URA’s work. You will provide insights from digital engagement data and analysis relating to onsite customer behaviours, and identify trends and problem points across web, social and mobile initiatives. Based on a data-driven approach, you guide audience segmentation and provide advice on how to best drive content marketing efforts on URA’s owned channels, and identify and implement new solutions to improve efforts in marketing communications and content development. You will also manage URA’s corporate website, such as improving its design and functionality, and developing SEO and SEM strategies to optimise website content and improve web traffic.
A key project that you will be involved in is the next URA Draft Master Plan (DMP). You will be part of a team that works closely with appointed agencies and various stakeholders to formulate and manage a comprehensive through-the-line marketing campaign as part of the DMP’s integrated communications and engagement plan.
In addition, you will be managing URA’s eDM campaigns and be involved in developing digital and social media marketing strategies to support business objectives and improve decision-making.

**What we are looking for**
- Requirements
- A good degree in Communications, Marketing, Business or relevant fields, with three to six years of communications experience specialising in marketing communications.
- Possess good knowledge in online analytics and performance marketing, and track record in managing integrated marketing communications campaigns and media buying, website management, design and revamp.
- Maintains a working knowledge of principles of SEO including keyword research.
- Experience in managing eDM campaigns, social media and content marketing will be advantageous.
- Excellent critical thinking and writing skills, highly resourceful and a strong team player who can collaborate across teams and with internal and external stakeholders.
- Experience in vendor/creative agency management, planning for media-buys and related procurement matters will be advantageous.


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