Marketing Manager
2 days ago
Direct message the job poster from Affinity Executive Search (Hong Kong)
Human Resources Recruitment Consultant at Affinity Executive Search (Hong Kong)
Our client is a mass-market menswear brand, and they are looking for a marketing manager to join their marketing team. This role will drive market strategy, brand growth, and customer engagement for the Singapore market. This person will be a sole contributor and report to the Associate Director of Marketing.
Responsibilities
Strategic Planning & Execution:
Develop and implement comprehensive marketing strategies and objectives for the Singapore market.
Drive P&L management and ensure marketing investments align with business goals.
Oversee annual marketing budgets, track expenditures, and manage resources to achieve targets.
Campaign Management & Measurement:
Lead the planning, execution, and performance evaluation of key marketing campaigns.
Establish robust measurement methodologies, set clear KPIs, and conduct post-campaign analyses to inform future strategies.
Create insightful reports that link marketing activities to growth, retention, and ROI.
Act as the local market expert, continuously monitoring consumer behavior, market trends, and competitive activity.
Integrate insights into strategies that enhance customer acquisition, engagement, and loyalty.
Cross-Functional Collaboration:
Partner closely with cross-departmental teams to deliver best-in-class customer journeys—from lead generation and conversion to ongoing engagement.
Collaborate with internal and external stakeholders, including agencies and strategic partners, to drive marketing communications, co-branded partnerships, and promotional opportunities.
Leadership & Project Management:
Manage multiple projects concurrently, ensuring timely delivery, budget adherence, and optimal resource allocation.
Provide clear direction, mentorship, and leadership to junior team members.
Handle ad-hoc projects and responsibilities as required.
Requirements
Bachelor's degree in Business, Marketing, E-commerce, or a related discipline.
Minimum of 8 years' marketing experience, preferably in FMCG or retail industries. In-house marketing experience is a MUST.
Proven success in owning and driving performance-based marketing strategies.
Demonstrated track record in formulating and executing impactful marketing/brand initiatives.
Strong project management, analytical, and numerical skills with keen attention to detail.
Ability to thrive in a fast-paced, dynamic environment while collaborating with diverse teams.
Excellent communication, presentation, and interpersonal skills.
Fluent in written and spoken English; proficiency in Chinese (Mandarin) is a plus.
Goal-oriented and solution-driven, with the ability to motivate and lead teams toward shared objectives.
Adaptable, proactive, and comfortable working within a small, integrated team environment.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Retail and Retail Apparel and Fashion
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