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Brand Development Manager

3 weeks ago

Singapore AL ZOUQ FOODS & CATERER PTE. LTD. Full time

A brand development manager typically has a wide range of responsibilities, which can include:

- Creating marketing plans that promote brand awareness and increase customer loyalty
- Developing logos and other identifying marks for products and services offered by the company
- Researching consumer preferences and attitudes about products or services to identify trends and patterns in buying behavior
- Managing all aspects of a brand’s identity, including its visual appearance and name recognition
- Developing marketing materials such as brochures, advertisements, and product labels
- Coordinating with other departments to ensure that new products are produced in a timely fashion
- Managing advertising campaigns for brands by developing concepts, selecting media outlets, negotiating rates, and monitoring results
- Identifying new markets for existing brands or creating new brands for untapped markets
- Monitoring competitors’ activities and responding with appropriate action, such as introducing a new product to compete with a competitor or changing pricing to better compete with a competitor’s offerings