
Senior Brand Development Manager
2 days ago
Job Title: Senior Brand Development Manager
Job Summary:
The Senior Brand Development Manager is responsible for driving brand growth by developing and executing trade marketing strategies and sales plans that deliver distribution gains, market share, and revenue objectives.
Key Responsibilities:
- Develop and execute trade marketing strategies to drive brand visibility and sales growth.
- Collaborate with Sales team to align brand strategies with channel opportunities, ensuring strong execution and commercial outcomes.
- Monitor and manage inventory flow with the purchasing team to prevent out-of-stocks and ensure continuous sales performance.
- Prepare, track, and analyze monthly brand and sales performance reports, highlighting results, trade spend efficiency, and ROI on campaigns.
- Develop, execute, and evaluate trade promotions and activation plans to maximize sell-through, shopper conversion, and incremental sales uplift.
- Manage brand promotional funds with a focus on generating sales growth and measurable returns.
- Partner with brand principals/owners to align on sales targets, joint business plans, and growth strategies.
- Undertake any other ad-hoc trade marketing and sales responsibilities to achieve business objectives.
Requirements:
- Degree/Diploma in Business, Marketing, or related field.
- 3–5 years of experience in trade marketing, brand management, or sales within FMCG/consumer goods.
- Knowledge of retail and trade channels, with hands-on experience in promotions and campaign execution.
- Proficient in Microsoft Office (Excel, PowerPoint).
Benefits:
- Opportunity to work with a dynamic team and contribute to driving business growth.
- Chance to develop and execute innovative trade marketing strategies and sales plans.
- Collaborative environment that fosters strong relationships and communication.
Additional Information:
Interested applicants can send their resume for consideration. No charges will be incurred by candidates for any service rendered.
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