Senior Brand Manager
4 weeks ago
- Develop Brand Strategy: Analyze business and consumer trends, identify key issues facing your business and build and execute innovative brand plans. Demonstrate above average consumer insight/strategic brand building capability and posess effective project management skills.
- Build Great Brands : Implement growth strategies via 3 year brand plan and yearly implementation plan (ICP). Develop or apply (locally aligned or global) brand essence, vision and manifesto. Create strategies to win at the first and second moment of truth (product and packaging). Create effective brand strategies in collaboration with category to delight shoppers
- Develop Compelling Communications : Responsible for developing the OBI, Big Idea, Campaign Idea, engagement strategies, implementation and tracking effectiveness.
- Deliver Growth Through Innovation And Renovation: Responsible for the delivery of a 3 year consumer and technically validated category innovation plan (risk adjusted). Identify new, consumer insight driven, innovative ideas to drive brand growth. Develop new product ideas, renovation to current products and strategies. Demonstrate vision and leadership in building of Long Term I&R Pipeline.
- Brand Performance & Market Cluster Management : Accountable for brand performance in markets. Lead the main cluster of markets for the brand, identify gaps and opportunities for these markets and find synergies to drive an efficient business. A Senior Brand Manager needs to be able to both support markets in striving for brand growth and opportunities, applying local market experience. But also challenge if the need of the markets are compromising overall business objectives and offer alternative solutions to create win-win situations.
- Team Leadership: Key leader of cross-functional internal (and external, including agency) teams in the development and execution of marketing plan strategies. Identify gaps and opportunities for markets and find synergies to create win-win situations to ensure needs of the markets are delivering to overall business objectives. Deliver cross functional alignment to aligned brand strategies and implementation plans. An SBM should also play a coaching and developing role within the brand team especially with more junior team members.
- Transversal projects: Lead any transversal or cross-brand projects beyond the scope of the brand team. Working together with other (brand) teams and functions focussing on overall business goals and objectives and develop strategies and plans to meet them.
- Palatability & Sustainable products. Work closely with the PTC, TAG, and R&D teams to develop products that meet the palatability and digestability targets, address new trends, are cost competitive and are sustainable by design.
Coaching
Management Skills
Adaptive
Leadership
Growth Strategies
Advertising
Customer Insight
Written Communication
Strategy
Business Strategy
Project Management
Team Leadership
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