Senior Brand Manager

About Johnson & Johnson Consumer Health:
Take the opportunity to become part of the success story behind one of the world’s fastest growing consumer companies. At Johnson & Johnson we have a truly unrivalled brand portfolio with power brands across multiple categories including but not limited to Johnson’s®, Neutrogena®, Listerine® and Aveeno®. We have achieved consistent growth and our breakthrough plans make this a great place to further your career

Position Summary:
We now have a great opportunity for a Brand Manager / Senior Brand Manager to join our Consumer business. Working within the Marketing Team you will be responsible for leading our consumer marketing brands. You will work closely with the cross-functional Teams and Regional Counterparts in order to create and execute initiatives through the Consumer Journey.

Key competencies:

- Applies working knowledge of brand strategies and brand building tactics to provide input in the planning process and execution of them
- Working knowledge of competitive price elasticity models and brand tiers to assist in forming robust Pricing recommendations.
- Have an understanding of project management tools and techniques to define project objectives, milestones, scope, processes and potential process improvements
- Demonstrates knowledge of the brand P&L and its components to determine implications of marketing decisions on brand profitability
- Draws on knowledge and experience of key drivers of demand forecast to address key components and accuracy of forecasting in partnership with Supply Chain
- Strong analytical capabilities to lead brand performance analysis and deliver recommendations
- Planning and execution of all communications and media actions on all channels, including online and social media
- Assisting with product development, pricing and new product launches as well as developing new business opportunities

Principle Responsibilities
- Leading the development and implementation of brand strategies of a portfolio of brands
- Build and support the creation of innovative and effective campaigns to grow sales & market share in your Brands. From development of concepts with agency, briefing of media agency down to executions of campaign
- Manage new product launches, from supply chain to pricing to preparing sell in presentations to customers
- Attend and contribute to relevant brand team meetings and business planning process.
- Lead external agency relationships and ensure work is delivered on time and within budget.
- Work with media partners to implement optimisations to digital campaigns
- Working directly with creative agencies to develop or adapt tools and assets that support all sub-brand marketing initiatives.
- Lead launch of NPDs to ensure flawless execution.
- Work closely with Customer Development team to implement commercial initiatives to drive profitability.
- To work with eCommerce team to plan winning eCommerce campaigns for brand
- Competitor and customer insights analysis
- To work on Annual Business/Brand Planning to strategize for following year
- Assist in the development of retail ready plans for your brand to deliver Category growth and present to key Customers.
- Participate in customer meetings, especially joint business planning with key customers
- To champion your brand within the broader organisation

Should you accept this position, it is anticipated that, following conclusion of the transaction, you would be an employee of a new entity within New Consumer Health.

**Qualifications**
- A minimum of a bachelor’s degree is required, Marketing/Business preferred
- More than 5 years of Brand Management Experience in an FMCG environment essential.
- Commercial understanding with strong financial acumen
- Understanding of P&L Development
- Experience with executing digital/online marketing strategies is required
- Can do attitude, with the ability to influence and work in a collaborative way
- Proven implementation ability
- Proactive and results driven
- Good Interpersonal skills with the ability to influence
- Flexibility to adapt plans/challenges as they arise
- Passion for building brands and a proven track record in developing brand strategies is required

**Primary Location**
Singapore-Singapore-Singapore
- **Organization**
Johnson & Johnson Pte. Ltd. (8435)

**Job Function**
Marketing

**Requisition ID**
2206070630W