Senior Brand Manager

The Senior Brand Manager Skin Health Franchise is a key leadership role within the Skin Health Franchise organization. This is a pivotal role leading the strategy and innovation focused on the Dr. Ci: Labo China Design Hub. This position reports into the Skin Health Senior Marketing Manager (Dr. Ci: Labo) and is based in Singapore.

The Senior Brand Manager will lead development, planning and execution of both short and long-term business initiatives for Dr. Ci: Labo to deliver revenue and profit targets. Major job duties include development of new product innovation, from development of new technologies and benefit platforms, to brand activation strategy and communication development for HCPs and consumers.

Specifically, the Senior Brand Manager will:

- Lead projects within the China Design Hub for Dr. Ci:Labo, with a deep understanding of lead market local financial plan, market needs, consumer fundamentals and customer KPIs
- Develop close partnership with lead market commercial team and cross functional team
- Gain local insight / market intimacy to design plans to meet China operating plan goals
- Lead business and competitive analysis to identify opportunities and support strategic priorities and deliver innovation pipeline Stream 1-4 for Dr. Ci:Labo
- Pioneer use of big data to generate powerful consumer insights for innovation
- Co-create commercial innovation for Dr. Ci:Labo e.g. claims innovation, limited editions, science/HCP content
- Lead specific brand activation strategies for the China lead market eco-system
- Lead project teams, partnering w/ R&D, supply chain, PMO, CBI, Packaging and Design to conceptualize, research, develop and deliver China initiatives and deploy relevant JP pipeline
- Partner with the local team to develop forecasts, pricing and marketing recommendations to deliver new products to market and deliver successful innovation reviews with China Customers
- Lead analysis and execution of local P&L initiatives such as CIP / Resiting, RGM, portfolio and pricing recommendations for China market
- Assist in deployment of proven playbooks for Dr. Ci:Labo in and out of China and assist in definition of adapt market needs and requirements for communications and content development for key categories.

The Senior Brand Manager Skin Health will share ownership of the Dr. Ci:Labo China P&L, equity and innovation goals, with a strong working knowledge of local business dynamics and shared ownership of activities that drive monthly business performance (NTS and Share). He/she will operate with agility, curiosity and an entrepreneurial mindset to innovate, learn and champion best practices in partnership with cross functional partners and marketing counterparts in the Global teams, AP region, locally.

Should you accept this position, it is anticipated that, following conclusion of the transaction, you would be an employee of a new entity within New Consumer Health.

**Qualifications**
- A BA degree is required. Master in business or marketing specialization preferred.
- A minimum of 4-5 years of progressive marketing experience or a combination of sales and marketing experience is required. CPG marketing experience is preferred. Skin Health or Beauty category experience is a plus.
- Experience marketing in a digital world, (i.e., social media, e-commerce, analytics, on-line) is required.
- Ability to collaborate and lead within a cross functional team structure is required
- Strong business analytics, consumer insights development, understanding of core marketing levers are required
- Must possess demonstrated leadership and delivery of consistently strong results
- Strong fluency in English is required, with Mandarin being a strong plus.
- Ability to travel up to 25% is required.

**Primary Location**
Singapore-Singapore-Singapore
- **Organization**
Johnson & Johnson Pte. Ltd. (8435)

**Job Function**
Marketing

**Requisition ID**
2206044754W